Citizen Watches – Redefining Excellence

Citizen watches were launched in the 1920s and have become one of the most sought after brand in the world. The Citizen watches are manufactured by the core company in Tokyo, Japan known by the name of Shichizun Tokei Kabushiki-Gaisha. Initially this was a watch research institute by the name of Shokosha Watch Research Institute and it was here that the Citizen watch was born and launched in the year 1924.

When You Want Supreme Japanese Quality You Buy A Citizen Watch

If you look back at the milestones that the Citizen watches have crossed from the 20s onwards, you would notice that every time there is a new Citizen watch model, there is a breakthrough in technology and science at about the same time. This brand of watches has always stayed in pace with the changing technology and always offered the best that could be offered at that particular time.

There is a long list of ‘first’ in the history of the Citizen watches. Check out some of the following:

1. Citizen watches offered the first professional dive watch that could be used by scuba divers to measure the ocean depth.
2. Citizen watches brought out the first no-battery watch that is powered in totality by solar power.
3. Citizen were the creator of the slimmest (LCD) possible watch in the world, and are also the creator of the Stiletto range, featuring analogue watches which are only 4mm thick.
4. Citizen watches were also the first to have a voice recognition model

Besides the above there is another thing that you would appreciate greatly with a citizen watch – they come with a 5 year guarantee so you are assured that you are extremely unlikely to have a problem with them. In fact the Japanese Company is so proud of their product that they offer this guarantee to the watch movement unconditionally. This proves how sure they are of the excellence of their watches – and this is exactly why the popularity of Citizen Watches is growing from strength to strength, year on year.

The Eco-Drive 21st Century Watch

Keeping tradition alive, the Citizen watches of today reflect the most critical concern of the modern age – our suffering eco-system. The Citizen watches are the first ever to offer eco-friendly designs. These watches have done away with the battery and use solar power for its energy consumption. This Ecodrive technology has succeeded previous technologies such as automatic, and is now a standard feature in nearly all Citizen watches.

Versatility

Citizen watches are today listed as the largest manufacturers in the world with an active presence in thirteen countries. Their popularity is basically because these watches cover a very wide range of tastes and models. You will find excellent designs for the fashion conscious hi-end party goers, as you would find exceptionally sturdy and chunky young-generation models. This is why you would find Citizen watches everywhere – at major jewellery shops, at hi-end department stores and on the Internet. As a parting word – you would find Citizen Watches in all price ranges possible – from the super high-end to the most affordable one – and all of them offer you the assurance of having purchased one of the best watch brands there is in terms of quality and beauty.