Accurist Watches
Accurist watches are excellently crafted timepieces. But this is not the only thing that makes these watches famous. The Accurist watches have been associated in the past with celebrities such as the royalty in Britain as well as with some leading events of the century.
The Beginning
The Accurist Company is run by a British family. It was launched in 1946 by Asher and Rebecca Loftus in Clerkenwell, London and has remained ever since in the family. Their sons are running the company today, which is estimated to be worth about £20 million. The Headquarters are in Baker Street, London and there is a branch office in Switzerland (La Chaux de Fonds).
The Claim To Fame – Some Milestones
Accurist watches have always been recognised as high quality and reliable timepieces. However, they were catapulted into fame in 1960 when the company setup a huge advertising campaign – they sponsored a highly popular show called Sunday Night at the London Palladium on ITV. At that show world-known personalities such as Princess Anne and celebrities such as The Beatles wore Accurist watches, making them famous almost overnight.
A decade later, in 1970 the Accurist company had their watches worn by all Concorde pilots through a contact with that company. This too, won the watches wide coverage and publicity. Accurist watches became a household name however in 1978, with the success of the unforgettable advertising campaign where John Cleese was featured with the commercial ‘Accur-ankle, Accu-wrist’ on British television. This advertisement in particular had won the world’s best ten advertisements award on ‘The Tonight Show Starring Johnny Carson’.
In 1986 the Company entered a contract to sponsor the BT speaking clock which is continuing even today. Another milestone worthy of note is that the atomic watch in the Greenwich Observatory is provided by Accurist (1993).
Why These Watches Are Popular
It would definitely take much more than association with royalty and big events to make any watch popular with the world at large. The fame and popularity of the Accurist watches is owed to their exceptional designs and excellent workmanship. They offer customer service world wide and each Accurist watch comes with a three year guarantee on manufacturing, and a 5 year guarantee with all gold Accurists. Even after the guarantee period is over the service centre offers personalized attention to any customer who wears these watches.
An Exceptional Jewellery Item
Though the Accurist watch is better known as a timepiece, it is also exceptionally well accepted as a jewellery piece both by women and men – especially by men. The 9ct gold Accurist watches for men are especially designed to project quiet elegance. These are watches that could be worn by anyone who love luxury and beauty but do not want to flaunt it. For women too, the jewellery style watches collection has some exquisite designs to offer which have crystals and diamonds as extra decorations.
The Beginning
The Accurist Company is run by a British family. It was launched in 1946 by Asher and Rebecca Loftus in Clerkenwell, London and has remained ever since in the family. Their sons are running the company today, which is estimated to be worth about £20 million. The Headquarters are in Baker Street, London and there is a branch office in Switzerland (La Chaux de Fonds).
The Claim To Fame – Some Milestones
Accurist watches have always been recognised as high quality and reliable timepieces. However, they were catapulted into fame in 1960 when the company setup a huge advertising campaign – they sponsored a highly popular show called Sunday Night at the London Palladium on ITV. At that show world-known personalities such as Princess Anne and celebrities such as The Beatles wore Accurist watches, making them famous almost overnight.
A decade later, in 1970 the Accurist company had their watches worn by all Concorde pilots through a contact with that company. This too, won the watches wide coverage and publicity. Accurist watches became a household name however in 1978, with the success of the unforgettable advertising campaign where John Cleese was featured with the commercial ‘Accur-ankle, Accu-wrist’ on British television. This advertisement in particular had won the world’s best ten advertisements award on ‘The Tonight Show Starring Johnny Carson’.
In 1986 the Company entered a contract to sponsor the BT speaking clock which is continuing even today. Another milestone worthy of note is that the atomic watch in the Greenwich Observatory is provided by Accurist (1993).
Why These Watches Are Popular
It would definitely take much more than association with royalty and big events to make any watch popular with the world at large. The fame and popularity of the Accurist watches is owed to their exceptional designs and excellent workmanship. They offer customer service world wide and each Accurist watch comes with a three year guarantee on manufacturing, and a 5 year guarantee with all gold Accurists. Even after the guarantee period is over the service centre offers personalized attention to any customer who wears these watches.
An Exceptional Jewellery Item
Though the Accurist watch is better known as a timepiece, it is also exceptionally well accepted as a jewellery piece both by women and men – especially by men. The 9ct gold Accurist watches for men are especially designed to project quiet elegance. These are watches that could be worn by anyone who love luxury and beauty but do not want to flaunt it. For women too, the jewellery style watches collection has some exquisite designs to offer which have crystals and diamonds as extra decorations.
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