Swatch Logo

Swatch

Swatch - One of the most unique and innovative brands of watches today, featuring designs from all different styles including both 'skins' and bracelet models.

SHOP NOW:       All Swatch Watches (665)  |  Men's Swatch Watches (457)  |  Ladies' Swatch Watches (490)
Pages: About Swatch Watches | Further information on Swatch

About Swatch

Some define Swatch Watches as Second Watches, while others prefer to call them Swiss Watches. The best thing about Swatch watches is their impeccable Swiss excellence and performance. Introduced to the world in 1983, the Swatch brand of watches were conceived to combat the fast growth in the market of Japanese digital watches, and at the same time to bring back the popularity of analogue watches in a world of digital technology. They are produced by a Swiss company called the Swatch Group.

A very 1980's product, the Swatch watches were very faddish and fun, with bold styling and design. They are quartz watches that were designed for maximum efficiency. With aggressive marketing, Swatch watches took the world by storm, and restored the fame of all Swiss watchmaker reputations. The watches retained high accuracy even though the number of parts was cut from around 91 to 51.

A fun fashion accessory, the Swatch watches were most popular during the good times of the mid-1980s. There were new Swatch watches called Pop Swatch, which were designed to attach to the wearer's clothing. Swatch watches were used as ponytail bands, featuring bright colours and new designs from well known artists like Keith Haring. New synthetic plastic materials were used for these watches, and some became cult collectibles. Today there are five distinct families of Swatch watches, and over a dozen different types. Irony are the metal body watches, Scuba are for diving, Skin are thin, and there is an Internet Swatch that can hook up to the web for downloading information and data. Even children are in on the fun with their own line, called Flik-Flak. Designs include seasonal, art, diamonds, and more for fun fashion accessorizing.

The five Swatch watch families include Originals, Irony, Skin, Beat, and Bijoux. Originals feature plastic cases, while Irony are metal. Skin, the thin Swatch watch, is ultra thin at 3.9 mm. Within this group are the Original Skin, and a Chronograph model. Beat is a digital timepiece instead of analogue. Bijoux is designed with jewellery fun in mind for this new millennium, and teams up with Swarovski fashion jewels for extra decorative Swatches.

One huge development that Swatch watches are known for came about in the hip-hop era of the middle 1980s. The watches were produced with colourful interchangeable faces and bands. Thereby, one Swatch became many to match colourful attire. To fit with the flashy era of bling, colours included brights, day-glows, and pastels. An accessory called the Swatch Guard was developed to protect the faces, and even these became fashion accessories to the watches, being twisted and braided as used. Another protective device was a plastic ring of hard plastic that circled the watch face and snapped into place at the sides.

The Swatch watch remains popular, and is constantly updated, as with the Internet Swatch and Paparazzi Swatch. For colourful fun, and fashion with flair, the Swiss Swatch Watches are the ones to wear!


© WatchShop (A Trading Division of the Aurum Group Ltd) - do not copy without prior consent
LATEST SWATCH WATCHES
Mens Swatch Sistem Polka Automatic Watch SUTW403
$

Unisex Swatch Sistem Ash Automatic Watch SUTM401
$




Swatch Highlights:


 2 year guarantee
 Prices around £80 (From £32 to £191)
 Reliable Swiss movements
 Superb value for money
 One of the most iconic watch brands in the world

Recently Reviewed Swatch Watches

Ladies Swatch Materassino Watch LK365
Reviewed on 29th April 2017
Reviewed by Susy
Pretty watch, easy to wear,casual yet smart.
Excellent
(reviewed 1 time)
Unisex Swatch Skinmesh Watch SVOM100M
Reviewed on 22nd April 2017
Reviewed by Geoff
The watch arrived well packed and extremely promptly exactly as described. What more can you ask for?
Excellent
(reviewed 1 time)
Mens Swatch Piste Noire Chronograph Watch SUSW407
Reviewed on 20th April 2017
Reviewed by M&M
Thought the strap would look cheap at first. But just loving it.
Excellent
(reviewed 1 time)
Unisex Swatch Sistem Puzzle Automatic Watch YIS408
Reviewed on 19th April 2017
Reviewed by Philip
I wanted this Swatch watch the moment I saw it in the Sistem 51 Irony collection. The Sistem Puzzle watch I bought has a very intriguing white cubic pattern which fits perfectly together with the blue hour markers, red second hand and luminous hour and minute hands along with the date window at 6 oclock. The Swatch Sistem Puzzle is as mentioned a part of the Sistem 51 Irony collection. The name Sistem 51 comes from the fact that the movement is only made of 51 parts which is a lot less than any other movements out there. The idea behind the concept of the movement is to only use as many parts as necessary to make the movement function as good as possible. I think the Swatch watchmakers have succeeded with their mission. The movement is an automatic one which means that the watch will wind it self up when you are wearing it. When the watch is fully wound it has an astonishing 90 hours power reserve which is a lot more than most other automatic movement watches on the market. The 90 hours power reserve indicates for how long the watch will run when its not being used. This is a remarkable accomplishment in the watch industri! The watch has a highly polished stainless steel case which is about 14 mm thick so it is both elegant and a bit rugged at the same time. The black leather strap is robust and hard so you have to bend it a little to soften it up which is easily done. The watch is 42 mm wide and will fit a lot of people. I have rather small whrists and the watch fits me just fine. See the image. On the more negative side Im not satisfied with the fact that the watch doesnt hack. The hacking function makes the second hand stop when you pull the crown out to set the time. It makes it much more difficult to syncronize the watch with the computer etc. without this function. Im also not so pleased with the noisy rattling sound from the rotor in motion which initiates the power reserve while wearing the watch. I will say I can live with those minor setbacks. In time Im sure Ill get used to it. All in all Im very happy with my purchase and Ill highly recommend the Sistem Puzzle watch from Swatch.
Excellent

(reviewed 1 time)
Unisex Swatch Skinscreen Small Watch SVOM101GB
Reviewed on 18th April 2017
Reviewed by DS
I ordered the Swatch Skinscreen watch for my wife as a gift and she is thrilled with it. My wife has very slender wrists and has had problems finding a watch with a larger face that will fit her comfortably. The Skinscreen fits the bill perfectly. The watch is very slim and fits snugly against the wrist. The strap is made of stainless steel and is so light and pliable, flexing easily with movement of the wrist, that my wife says she can hardly feel that she is wearing it. The silver face and strap, and pale blue and grey tones are discrete and stylish. This is an excellent watch and I am very satisfied with my purchase. As they say, happy wife, happy life!
Excellent
(reviewed 1 time)
Ladies Swatch Skins Watch SFE100GB
Reviewed on 16th April 2017
Reviewed by s batstone
looks super - but as supplied, I cant do it up as the strap is waaaay short I suspect an error, a one off, as other Swatches fit, but it is going to be a hassle to sort this....
Fair
(reviewed 1 time)
Ladies Swatch Mint Halo Watch YLS193
Reviewed on 15th April 2017
Reviewed by Rob
Fast, efficient service.
Excellent
(reviewed 1 time)
Unisex Swatch Petroleuse Watch GG222
Reviewed on 13th April 2017
Reviewed by Heather
Really good watch. I like the colour and its a watch I never have to take off, which I find really practical. It says the watch is water resistant but so far I have also been wearing it in the shower and its been absolutely fine! Ive never had a swatch watch which is not waterproof.
Excellent
(reviewed 1 time)
Ladies Swatch Skins Watch SFK399G
Reviewed on 13th April 2017
Reviewed by Daphne Francis
Not for me looked too much on MY wrist
Average
(reviewed 1 time)
Mens Swatch Footballissime Watch SUOZ216
Reviewed on 11th April 2017
Reviewed by Xueying
Very good
Excellent
(reviewed 1 time)