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Swatch

Swatch - One of the most unique and innovative brands of watches today, featuring designs from all different styles including both 'skins' and bracelet models.

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Pages: About Swatch Watches | Further information on Swatch

About Swatch

Some define Swatch Watches as Second Watches, while others prefer to call them Swiss Watches. The best thing about Swatch watches is their impeccable Swiss excellence and performance. Introduced to the world in 1983, the Swatch brand of watches were conceived to combat the fast growth in the market of Japanese digital watches, and at the same time to bring back the popularity of analogue watches in a world of digital technology. They are produced by a Swiss company called the Swatch Group.

A very 1980's product, the Swatch watches were very faddish and fun, with bold styling and design. They are quartz watches that were designed for maximum efficiency. With aggressive marketing, Swatch watches took the world by storm, and restored the fame of all Swiss watchmaker reputations. The watches retained high accuracy even though the number of parts was cut from around 91 to 51.

A fun fashion accessory, the Swatch watches were most popular during the good times of the mid-1980s. There were new Swatch watches called Pop Swatch, which were designed to attach to the wearer's clothing. Swatch watches were used as ponytail bands, featuring bright colours and new designs from well known artists like Keith Haring. New synthetic plastic materials were used for these watches, and some became cult collectibles. Today there are five distinct families of Swatch watches, and over a dozen different types. Irony are the metal body watches, Scuba are for diving, Skin are thin, and there is an Internet Swatch that can hook up to the web for downloading information and data. Even children are in on the fun with their own line, called Flik-Flak. Designs include seasonal, art, diamonds, and more for fun fashion accessorizing.

The five Swatch watch families include Originals, Irony, Skin, Beat, and Bijoux. Originals feature plastic cases, while Irony are metal. Skin, the thin Swatch watch, is ultra thin at 3.9 mm. Within this group are the Original Skin, and a Chronograph model. Beat is a digital timepiece instead of analogue. Bijoux is designed with jewellery fun in mind for this new millennium, and teams up with Swarovski fashion jewels for extra decorative Swatches.

One huge development that Swatch watches are known for came about in the hip-hop era of the middle 1980s. The watches were produced with colourful interchangeable faces and bands. Thereby, one Swatch became many to match colourful attire. To fit with the flashy era of bling, colours included brights, day-glows, and pastels. An accessory called the Swatch Guard was developed to protect the faces, and even these became fashion accessories to the watches, being twisted and braided as used. Another protective device was a plastic ring of hard plastic that circled the watch face and snapped into place at the sides.

The Swatch watch remains popular, and is constantly updated, as with the Internet Swatch and Paparazzi Swatch. For colourful fun, and fashion with flair, the Swiss Swatch Watches are the ones to wear!


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LATEST SWATCH WATCHES
Mens Swatch Mesh-Up Watch YWS419GA
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Ladies Swatch Demoiselle Dhonneur Watch YSS302B
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Swatch Highlights:


 2 year guarantee
 Prices around £80 (From £26 to £248)
 Reliable Swiss movements
 Superb value for money
 One of the most iconic watch brands in the world

Recently Reviewed Swatch Watches

Ladies Swatch Original Square - Perlato Watch SUBK155G
Reviewed on 7th December 2016
Reviewed by Ify
Beautiful watch,arrived on time and in appropriate packaging
Excellent
(reviewed 1 time)
Unisex Swatch Tschuss Watch SUOW137
Reviewed on 7th December 2016
Reviewed by Nicola
Watch arrived just a few days after ordering in perfect condition. Watch is exactly as I expected from looking online except face is a bit bigger than I thought it would be.
Excellent
(reviewed 1 time)
Unisex Swatch Skeletor Watch SUOB134
Reviewed on 6th December 2016
Reviewed by preserved killick
I havent had this long, but initial impressions are good. The watch is very clear to read, while also looking good with the see-through dial shwing the workings inside. Strap is comfortable & easy to do up. Good value purchase.
Very good
(reviewed 1 time)
Ladies Swatch Irony Lady -Twin Blue Watch YSS299M
Reviewed on 6th December 2016
Reviewed by Yasmin
Speedy delivery. The watch looks even better in real life. The strap is very simple to adjust. Watchshop has a fantastic selection and great service.
Excellent
(reviewed 1 time)
Unisex Swatch Eternal Tribal Watch SUPN100
Reviewed on 6th December 2016
Reviewed by Visagn
The watch looks brilliant and I bought it as a gift for my wife. However the watch didnt work since the battery power had gone. We have to replace the battery to get it working... We were disappointed as there were no quality checks in place to ensure the product is working before they delivered. I wont place an order again.
Average

(reviewed 1 time)
Unisex Swatch Paleo Watch SFB146
Reviewed on 6th December 2016
Reviewed by K Jennison
Service and delivery excellent as was the Black Friday price
Excellent
(reviewed 1 time)
Ladies Swatch Waswola Watch LS116
Reviewed on 6th December 2016
Reviewed by Chrishapus
The watch was bought as a Christmas present, the recipient chose this model she has several others, reasons for choice - design, colour and practicality. Its wrapped ready to go under the Christmas tree.
Excellent
(reviewed 1 time)
Unisex Swatch Schwiizitude Watch GR168
Reviewed on 6th December 2016
Reviewed by Matina
Very nice product. Good quality and excellent design.
Excellent
(reviewed 1 time)
Mens Swatch Sistem Earth Automatic Watch YIS400
Reviewed on 5th December 2016
Reviewed by Judy
Excellent service, straight forward online purchase, prompt dispatch
Excellent
(reviewed 2 times)
Unisex Swatch Snowshine Watch GE250
Reviewed on 5th December 2016
Reviewed by Stocksy
Love it. Great quality as expected from Swatch. Style is modern and the watch is shiny enough to give that quality look without being over the top.
Excellent
(reviewed 1 time)