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Swatch - One of the most unique and innovative brands of watches today, featuring designs from all different styles including both 'skins' and bracelet models.

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Pages: About Swatch Watches | Further information on Swatch

About Swatch

Some define Swatch Watches as Second Watches, while others prefer to call them Swiss Watches. The best thing about Swatch watches is their impeccable Swiss excellence and performance. Introduced to the world in 1983, the Swatch brand of watches were conceived to combat the fast growth in the market of Japanese digital watches, and at the same time to bring back the popularity of analogue watches in a world of digital technology. They are produced by a Swiss company called the Swatch Group.

A very 1980's product, the Swatch watches were very faddish and fun, with bold styling and design. They are quartz watches that were designed for maximum efficiency. With aggressive marketing, Swatch watches took the world by storm, and restored the fame of all Swiss watchmaker reputations. The watches retained high accuracy even though the number of parts was cut from around 91 to 51.

A fun fashion accessory, the Swatch watches were most popular during the good times of the mid-1980s. There were new Swatch watches called Pop Swatch, which were designed to attach to the wearer's clothing. Swatch watches were used as ponytail bands, featuring bright colours and new designs from well known artists like Keith Haring. New synthetic plastic materials were used for these watches, and some became cult collectibles. Today there are five distinct families of Swatch watches, and over a dozen different types. Irony are the metal body watches, Scuba are for diving, Skin are thin, and there is an Internet Swatch that can hook up to the web for downloading information and data. Even children are in on the fun with their own line, called Flik-Flak. Designs include seasonal, art, diamonds, and more for fun fashion accessorizing.

The five Swatch watch families include Originals, Irony, Skin, Beat, and Bijoux. Originals feature plastic cases, while Irony are metal. Skin, the thin Swatch watch, is ultra thin at 3.9 mm. Within this group are the Original Skin, and a Chronograph model. Beat is a digital timepiece instead of analogue. Bijoux is designed with jewellery fun in mind for this new millennium, and teams up with Swarovski fashion jewels for extra decorative Swatches.

One huge development that Swatch watches are known for came about in the hip-hop era of the middle 1980s. The watches were produced with colourful interchangeable faces and bands. Thereby, one Swatch became many to match colourful attire. To fit with the flashy era of bling, colours included brights, day-glows, and pastels. An accessory called the Swatch Guard was developed to protect the faces, and even these became fashion accessories to the watches, being twisted and braided as used. Another protective device was a plastic ring of hard plastic that circled the watch face and snapped into place at the sides.

The Swatch watch remains popular, and is constantly updated, as with the Internet Swatch and Paparazzi Swatch. For colourful fun, and fashion with flair, the Swiss Swatch Watches are the ones to wear!

© WatchShop (A Trading Division of the Aurum Group Ltd) - do not copy without prior consent
Mens Swatch Sistem Tux Automatic Watch YIS405G

Unisex Swatch Funkzero XS Alarm Chronograph Watch SUVB101XS

Swatch Highlights:

 2 year guarantee
 Prices around £80 (From £26 to £248)
 Reliable Swiss movements
 Superb value for money
 One of the most iconic watch brands in the world

Recently Reviewed Swatch Watches

Unisex Swatch Gara In Blu Chronograph Watch SUSN410
Reviewed on 13th October 2016
Reviewed by Roxi
Excelent watch, excelent service
(reviewed 1 time)
Ladies Swatch Watch SUOK707B
Reviewed on 12th October 2016
Reviewed by Melissa Matty
Such a lovely watch. A gift for my mum which I almost kept for myself!!
(reviewed 1 time)
Ladies Swatch Originals Gent -Pick Me Watch GW174
Reviewed on 6th October 2016
Reviewed by Deirdre Whittaker
Another good watch, selected by daughter
(reviewed 1 time)
Ladies Swatch Dreamnight Rose Chronograph Watch YCS588G
Reviewed on 1st October 2016
Reviewed by Kermit1989
Lightweight watch for its size good clear face pink is more delicate in real life compared to the pictures in all a good quality watch for the money
(reviewed 2 times)
Ladies Swatch Chesera Watch LM141
Reviewed on 28th September 2016
Reviewed by Zoe
Great little watch! I dont normally like big blingy watches so this is perfect, small and stylish and the little diamantes give it a bit of sophistication. Excellent price as well!
(reviewed 1 time)
Ladies Swatch Skins - Cerchiami L Watch SFK395HA
Reviewed on 21st September 2016
Reviewed by Michelle
Really pleased with the service and delivery of my watch. Very quick, faster than I expected. Lovely watch. Bought for a works service achievement award.
(reviewed 1 time)
Ladies Swatch Skins -Verdor Watch SFG106
Reviewed on 21st September 2016
Reviewed by sally
I saw this watch while on holiday but didnt have time ! to buy it. When I got home I found it online and bought it. It arrived the next day and I am delighted with it and the speed which it was delivered.
(reviewed 1 time)
Unisex Swatch Chicken Run Watch SUOW138
Reviewed on 19th September 2016
Reviewed by Jacobo
This is an amazing watch, as every Swatchs design. If youre looking for a fashionable watch, it is undoubtedly a great choice! Houndstooth pattern is a classic, but Swatch adds an extra colour touch, as you can see. Moreover, despite the little pink mark, it is black and white, so it can go with almost all outfits. Got it in perfect conditions, the envelop was completely appropriate, and WatchShop did pay attention to my notes, because I asked for the pink mark instead of the green one, which is shown in the picture, and they sent it to me in pink! So thank you so much guys!

(reviewed 1 time)
Unisex Swatch New Gentleman Watch SUON708
Reviewed on 16th September 2016
Reviewed by Pete
What I like best is the way the colour of the face changes according to the angle you look at it. The numerals, as with all Swatch watches, are very clear and the watch sits comfortably on the wrist. It looks modern and has a bit of funkiness about it but at the same time is smart enough to wear for all occasions.
(reviewed 1 time)
Unisex Swatch FOUR NUMBERS Watch GB292
Reviewed on 14th September 2016
Reviewed by Simon9631
A lovely watch, well made and crystal clear to look at. Can be worn with casual wear or when need to look smart in a suit. Highly recommended.
(reviewed 1 time)