Some define Swatch Watches as Second Watches, while others prefer to call them Swiss Watches. The best thing about Swatch watches is their impeccable Swiss excellence and performance. Introduced to the world in 1983, the Swatch brand of watches were conceived to combat the fast growth in the market of Japanese digital watches, and at the same time to bring back the popularity of analogue watches in a world of digital technology. They are produced by a Swiss company called the Swatch Group.
A very 1980's product, the Swatch watches were very faddish and fun, with bold styling and design. They are quartz watches that were designed for maximum efficiency. With aggressive marketing, Swatch watches took the world by storm, and restored the fame of all Swiss watchmaker reputations. The watches retained high accuracy even though the number of parts was cut from around 91 to 51.
A fun fashion accessory, the Swatch watches were most popular during the good times of the mid-1980s. There were new Swatch watches called Pop Swatch, which were designed to attach to the wearer's clothing. Swatch watches were used as ponytail bands, featuring bright colours and new designs from well known artists like Keith Haring. New synthetic plastic materials were used for these watches, and some became cult collectibles. Today there are five distinct families of Swatch watches, and over a dozen different types. Irony are the metal body watches, Scuba are for diving, Skin are thin, and there is an Internet Swatch that can hook up to the web for downloading information and data. Even children are in on the fun with their own line, called Flik-Flak. Designs include seasonal, art, diamonds, and more for fun fashion accessorizing.
The five Swatch watch
families include Originals, Irony, Skin, Beat, and Bijoux. Originals feature plastic cases, while Irony are metal. Skin, the thin Swatch watch, is ultra thin at 3.9 mm. Within this group are the Original Skin, and a Chronograph model. Beat is a digital timepiece instead of analogue. Bijoux is designed with jewellery fun in mind for this new millennium, and teams up with Swarovski fashion jewels for extra decorative Swatches.
One huge development that Swatch watches
are known for came about in the hip-hop era of the middle 1980s. The watches were produced with colourful interchangeable faces and bands. Thereby, one Swatch became many to match colourful attire. To fit with the flashy era of bling, colours included brights, day-glows, and pastels. An accessory called the Swatch Guard was developed to protect the faces, and even these became fashion accessories to the watches, being twisted and braided as used. Another protective device was a plastic ring of hard plastic that circled the watch face and snapped into place at the sides.
The Swatch watch remains popular, and is constantly updated, as with the Internet Swatch and Paparazzi Swatch. For colourful fun, and fashion with flair, the Swiss Swatch Watches are the ones to wear!