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Swatch

Swatch - One of the most unique and innovative brands of watches today, featuring designs from all different styles including both 'skins' and bracelet models.

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Pages: About Swatch Watches | Further information on Swatch

About Swatch

Some define Swatch Watches as Second Watches, while others prefer to call them Swiss Watches. The best thing about Swatch watches is their impeccable Swiss excellence and performance. Introduced to the world in 1983, the Swatch brand of watches were conceived to combat the fast growth in the market of Japanese digital watches, and at the same time to bring back the popularity of analogue watches in a world of digital technology. They are produced by a Swiss company called the Swatch Group.

A very 1980's product, the Swatch watches were very faddish and fun, with bold styling and design. They are quartz watches that were designed for maximum efficiency. With aggressive marketing, Swatch watches took the world by storm, and restored the fame of all Swiss watchmaker reputations. The watches retained high accuracy even though the number of parts was cut from around 91 to 51.

A fun fashion accessory, the Swatch watches were most popular during the good times of the mid-1980s. There were new Swatch watches called Pop Swatch, which were designed to attach to the wearer's clothing. Swatch watches were used as ponytail bands, featuring bright colours and new designs from well known artists like Keith Haring. New synthetic plastic materials were used for these watches, and some became cult collectibles. Today there are five distinct families of Swatch watches, and over a dozen different types. Irony are the metal body watches, Scuba are for diving, Skin are thin, and there is an Internet Swatch that can hook up to the web for downloading information and data. Even children are in on the fun with their own line, called Flik-Flak. Designs include seasonal, art, diamonds, and more for fun fashion accessorizing.

The five Swatch watch families include Originals, Irony, Skin, Beat, and Bijoux. Originals feature plastic cases, while Irony are metal. Skin, the thin Swatch watch, is ultra thin at 3.9 mm. Within this group are the Original Skin, and a Chronograph model. Beat is a digital timepiece instead of analogue. Bijoux is designed with jewellery fun in mind for this new millennium, and teams up with Swarovski fashion jewels for extra decorative Swatches.

One huge development that Swatch watches are known for came about in the hip-hop era of the middle 1980s. The watches were produced with colourful interchangeable faces and bands. Thereby, one Swatch became many to match colourful attire. To fit with the flashy era of bling, colours included brights, day-glows, and pastels. An accessory called the Swatch Guard was developed to protect the faces, and even these became fashion accessories to the watches, being twisted and braided as used. Another protective device was a plastic ring of hard plastic that circled the watch face and snapped into place at the sides.

The Swatch watch remains popular, and is constantly updated, as with the Internet Swatch and Paparazzi Swatch. For colourful fun, and fashion with flair, the Swiss Swatch Watches are the ones to wear!


© WatchShop (A Trading Division of the Aurum Group Ltd) - do not copy without prior consent
LATEST SWATCH WATCHES
Mens Swatch Line Out Watch YGS475
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Unisex Swatch Rocking Rooster Watch SUOZ226
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Swatch Highlights:


 2 year guarantee
 Prices around £80 (From £30 to £191)
 Reliable Swiss movements
 Superb value for money
 One of the most iconic watch brands in the world

Recently Reviewed Swatch Watches

Unisex Swatch New Gent - Limbo Dance Watch SUOJ104
Reviewed on 20th January 2017
Reviewed by Swatchgirl
My purchase arrived within a day and was perfect. The wish that the watchshop website gave watch face dimensions as I like a large face size and the box size doesnt help so I end up going for a gent watch because I know its size
Very good
(reviewed 1 time)
Ladies Swatch Pink Cushion Watch SFE110GB
Reviewed on 18th January 2017
Reviewed by Pete
Bought this watch as a present for my wife, unfortunately she does not have the wrist measurement of a five year old girl. She is pleased with the colour/design of the watch but disappointed that she is unable to wear it due to problems with its very short bracelet.
Excellent
(reviewed 1 time)
Unisex Swatch Me-How Watch PNB102
Reviewed on 12th January 2017
Reviewed by Suze
I love this watch, I like cats, I like hip hop cats, I like slang and I like black and white, so a real winner for me. Its fun, it looks smart and people are always telling me they love it. I work in an office with 18 year olds up to 65 year olds and every one likes it. The white rim on the face is in a matt white and it just looks good quality. The watch arrived promptly and well packaged.
Excellent
(reviewed 1 time)
Unisex Swatch Flexicold S Watch GL117B
Reviewed on 11th January 2017
Reviewed by Hanka
An excellent watch, a great service. Watch looks absolutly perfect, the colour is so nice and bright. It can be worn to sports outfit, as well as to the elegant. I am very satisfied with this product.
Excellent
(reviewed 2 times)
Unisex Swatch Generosity Watch SFK355M
Reviewed on 2nd January 2017
Reviewed by Tiago Blattmann
My rating is still very good because the purchase was easy and accomplished. But there were a few misleading and confusing emails sent regarding the delivery and also the box of the new swatch watch purchased came with scratches not looking very new. So actually I was not very satisfied and the rating could be less good, but I think is was, overall, better than average, and I hope that, if something unexpected happens in the meantime regarding the watch, Watchshop keeps with this standard.
Very good
(reviewed 1 time)
Mens Swatch Chronograph Watch YYS4008
Reviewed on 2nd January 2017
Reviewed by DAVE EVANS
I GET SWATCH BECAUSE, I LIKE THE STYLE OF MOST OF THE DESIGNS, I VERY MUCH LIKE THE ALUMINIUM BODY WATCHES BECAUSE THERE LIGHT AND YOU DONT EVEN KNOW YOU HAVE IT ON THERE SO LIGHT, I HAVE QUITE A COLLECTION OF SWATCHES NOW, OBVIOUSLY EVERYONE WOULD LIKE SOME OF THE BIGGER NAMES IN WATCHES BUT I FEEL THERE FAR TO EXPENSIVE FOR THE AVERAGE PERSON OUT THERE AND THE SWATCH RANGE COVERS MOST PEOPLES LIKES AND STYLES AND REASONABLE ENOUGH TO AFFORD, IF YOU CANNOT FIND A WATCH TO YOUR LIKING IN THE RANGE THERES SOMETHING WRONG. DAVE
Excellent
(reviewed 1 time)
Unisex Swatch Russian Beauty Watch SUOB137
Reviewed on 1st January 2017
Reviewed by Stephen Rees
Fantastic service so near to Christmas the watch was a last minute prescent for my wife it came on time and she was over the moon, I would use watch shop again the watch is a great design she loved it, I would recommend watch shop for the service communication A1.
Excellent
(reviewed 1 time)
Mens Swatch Chrono Plastic - El Comandante Chronograph Watch SUSN405
Reviewed on 30th December 2016
Reviewed by Tim
Have always stuck with Swatch and this was my first purchase from WatchShop.. was very impressed with the range available, price and the speediness of delivery! Will definitely buy from WatchShop again! 5 Stars :
Excellent
(reviewed 1 time)
Unisex Swatch Chronograph Watch YCS585
Reviewed on 28th December 2016
Reviewed by Mark Carroll
Watch arrived very quickly ahead of Christmas on a 2 day delivery to get there. Just before I left for the airport on holidays. Kudos for that. The Swatch Muu watch was well received and well gift wrapped. Well done.
Excellent
(reviewed 1 time)
Unisex Swatch Pasteque Watch SUOG109
Reviewed on 24th December 2016
Reviewed by Danrjones
Excellent quick service, website made it extremely easy to choose from and delivery and packing great!
Excellent
(reviewed 1 time)