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Swatch - One of the most unique and innovative brands of watches today, featuring designs from all different styles including both 'skins' and bracelet models.

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Pages: About Swatch Watches | Further information on Swatch

About Swatch

Some define Swatch Watches as Second Watches, while others prefer to call them Swiss Watches. The best thing about Swatch watches is their impeccable Swiss excellence and performance. Introduced to the world in 1983, the Swatch brand of watches were conceived to combat the fast growth in the market of Japanese digital watches, and at the same time to bring back the popularity of analogue watches in a world of digital technology. They are produced by a Swiss company called the Swatch Group.

A very 1980's product, the Swatch watches were very faddish and fun, with bold styling and design. They are quartz watches that were designed for maximum efficiency. With aggressive marketing, Swatch watches took the world by storm, and restored the fame of all Swiss watchmaker reputations. The watches retained high accuracy even though the number of parts was cut from around 91 to 51.

A fun fashion accessory, the Swatch watches were most popular during the good times of the mid-1980s. There were new Swatch watches called Pop Swatch, which were designed to attach to the wearer's clothing. Swatch watches were used as ponytail bands, featuring bright colours and new designs from well known artists like Keith Haring. New synthetic plastic materials were used for these watches, and some became cult collectibles. Today there are five distinct families of Swatch watches, and over a dozen different types. Irony are the metal body watches, Scuba are for diving, Skin are thin, and there is an Internet Swatch that can hook up to the web for downloading information and data. Even children are in on the fun with their own line, called Flik-Flak. Designs include seasonal, art, diamonds, and more for fun fashion accessorizing.

The five Swatch watch families include Originals, Irony, Skin, Beat, and Bijoux. Originals feature plastic cases, while Irony are metal. Skin, the thin Swatch watch, is ultra thin at 3.9 mm. Within this group are the Original Skin, and a Chronograph model. Beat is a digital timepiece instead of analogue. Bijoux is designed with jewellery fun in mind for this new millennium, and teams up with Swarovski fashion jewels for extra decorative Swatches.

One huge development that Swatch watches are known for came about in the hip-hop era of the middle 1980s. The watches were produced with colourful interchangeable faces and bands. Thereby, one Swatch became many to match colourful attire. To fit with the flashy era of bling, colours included brights, day-glows, and pastels. An accessory called the Swatch Guard was developed to protect the faces, and even these became fashion accessories to the watches, being twisted and braided as used. Another protective device was a plastic ring of hard plastic that circled the watch face and snapped into place at the sides.

The Swatch watch remains popular, and is constantly updated, as with the Internet Swatch and Paparazzi Swatch. For colourful fun, and fashion with flair, the Swiss Swatch Watches are the ones to wear!

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Mens Swatch Line Out Watch YGS475

Unisex Swatch Rocking Rooster Watch SUOZ226

Swatch Highlights:

 2 year guarantee
 Prices around £80 (From £30 to £191)
 Reliable Swiss movements
 Superb value for money
 One of the most iconic watch brands in the world

Recently Reviewed Swatch Watches

Unisex Swatch New Gent - Red Brake Watch SUOR104
Reviewed on 19th March 2017
Reviewed by Jean Cass
A stylist watch. This is a present for my husbands birthday and he particularly liked the striking features of this watch and the red strap.
(reviewed 1 time)
Unisex Swatch Sea-Pool Watch GM185
Reviewed on 18th March 2017
Reviewed by Marten Snel
Nice looking, modern and very attractive colors, dial very legible and if you are sensitive or even allergic to metal straps this watch is the answer.
(reviewed 1 time)
Ladies Swatch Lady Black Single Watch LB170E
Reviewed on 13th March 2017
Reviewed by Mr C
A great watch, much cheaper than anywhere else especially Amazon! and received very quickly.
(reviewed 1 time)
Unisex Swatch Maglietta Watch SUOW140
Reviewed on 12th March 2017
Reviewed by Mrsgrove
Brought as a gift for my mum. The watching is a nice size and light weight. The colours are vibrant and I particularly like the contrast of the bold colour and the stripe. I would say a little overpriced for what it is bit you are paying for the name and the quality guarantee so in my opinion worth it.
Very good
(reviewed 1 time)
Mens Swatch Watch YWS412
Reviewed on 12th March 2017
Reviewed by Ceri
Bought as an easter pressie for myself - looked as shown and arrived at Goldsmiths promptly - a very efficient service that I will certainly use again!
(reviewed 1 time)
Unisex Swatch Strictly Silver Watch YGS131
Reviewed on 11th March 2017
Reviewed by Dil
Nice classic watch from Swatch. I always love swatch. Good price for a Swiss Made watch. Perfect fit to the wrist.
(reviewed 1 time)
Unisex Swatch Yokorace Watch SUOB724
Reviewed on 9th March 2017
Reviewed by Andrew
A great simple but stylish watch at an affordable price, and when the battery needs replacing I can do that myself. Easy to read watch face. The silicone strap is very comfortable, forget im wearing it. Size is just right for average male wrist, no too big.
(reviewed 1 time)
Unisex Swatch Skins Watch SFN123
Reviewed on 7th March 2017
Reviewed by Kim
1st class. 100% satisfied. I have owned Swatch watches for years as certain ones being none metallic suit me as I am allergic to metal, they are comfortable, reliable and stylish. My friend admired mine so a perfect gift for her Birthday colour and style to suit her when it arrived the day after ordering3 I loved it, I know my friend will too, a watch to compliment every outfit and occasion, a beautiful deep blue with a crisp fresh face, at such an affordable price Im about to place an order for another one for me !!
(reviewed 1 time)
Ladies Swatch Planet Love Watch GZ307S
Reviewed on 6th March 2017
Reviewed by Justin12345
Fantastic watch, great design . Love it
(reviewed 2 times)
Unisex Swatch Anchor Baby Watch GN247
Reviewed on 4th March 2017
Reviewed by Toni
Just had to have this watch when I spotted it on your website. The nautical look is in at the moment and to add to this it is 100 years this year since the W.R.N.S. was formed. As I was privileged to have served in the Womens Royal Naval Service this was very appropriate. Add to this a well made, accurate and quirky watch this was a winner!
(reviewed 1 time)