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Pages: About Sekonda Watches | Sekonda: A History

In 1966, Sekonda watches debuted in the UK. These Soviet-designed and manufactured timepieces quickly gained a reputation for quality, durability and function. At that point in time, having a reliable and trustworthy watch was essential; by buying a Sekonda watch, one could rest assured that it would last a long time and wouldn't leave them hanging. A subsequent relocation to Hong Kong allowed Sekonda to make their watches more fashionable and stylish; the watchmaker hasn't looked back since.

Enduring Popularity
Almost since its inception, Sekonda has enjoyed a great deal of popularity. The watchmaker has been the number one watch manufacturer in the UK since 1988, and it owes much of that popularity to the quality construction of its products, as well as their affordability. Sekonda watches are so reliable and favoured that out of the more than 1.6 million watches they've sold, less than 1% have ever been returned. People hold on to these watches thanks to their endurance, style and sophistication.

Hundreds of Choices
Unlike many watch brands, Sekonda is not devoted to one particular segment of the population. Instead, it offers an array of different categories and lines that appeal to people of many different ages and backgrounds. Sekonda's SEKSY line is geared toward fashion-conscious young women, while its ONE line is designed for men who want reliable, attractive timepieces.

Something for Children
Another thing that is often missing from a watch brand's repertoire are children's watches. Sekonda recognised the need for fashionable, fun watches for kids and has been producing them for many years now. From their lively Animated watches to their educational Time Teacher line, Sekonda's children's watches are unique ways to get kids into fine world of watches.

Ease of Use
All too often, watches are so complex that they are tiring to wear and confusing to use. Sekonda watches are wonderfully simple, and are easy enough for anyone to make sense of. At the same time, they never trade in their style to achieve their simplicity; these timepieces are consistently attractive and are always excellent accessories, no matter what kind of look you are trying to achieve.

Style Made Simple
Despite the fact that Sekonda has made hundreds of models of watches through the years, it's easy to track down just the right thing. That's because the watchmaker has thoughtfully grouped all of its different styles into clear, easy classifications. From basic watches to classy pieces that are meant for nights out on the town, it's a snap to find a Sekonda watch that will meet and exceed all of your expectations.

A History of Perfection
There is a reason that Sekonda watches have been the most popular in the UK for more than two decades: They are well designed and exhibit some of the finest quality in the industry. When you buy a Sekonda watch, you can rest assured that it is going to perform wonderfully for many years to come - and that it will look absolutely phenomenal while doing so.

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Mens Sekonda Chronograph Watch 1228

Ladies Sekonda Editions Watch 2399

Sekonda Highlights:

 2 year guarantee
 Prices around £40 (From £12 to £100)
 Superb quality
 The bestselling watch brand in the UK

Recently Reviewed Sekonda Watches

Ladies Sekonda Watch 4223
Reviewed on 22nd February 2017
Reviewed by Pauline
The product was exactly as it looked in the photo. I like that it looks like a bracelet as well as a watch and I think it looks very stylish without the stylish price. Overall I am very pleased with my purchase and would definitely recommend it.
(reviewed 1 time)
Ladies Sekonda Watch 2238
Reviewed on 15th February 2017
Reviewed by Nic
Lovely watch, well made and looks more expensive than it is. I had to take two links out for my wife and it was very easy to do. Watchshop were easy to buy from and gave me a tracking number so I could easily keep tabs on my order. 10/10 all round.
(reviewed 1 time)
Ladies Sekonda Editions Watch 2397
Reviewed on 26th January 2017
Reviewed by Garreth
Purchased this for my other half as part of her 21st birthday present, and had the idea of having it engraved on the back with a nice message for her. Was a bit disappointed to find that the back is branded and didnt have any space. Fortunately theres a nice space on the watch buckle, which allowed me to have it engraved. In my honest opinion I was a little shocked by the size of the watch once it arrived, it was a little smaller than I expected from the display image. But all in all, my other half loved it. She hadnt worn a watch in over 10 years, and she was over the moon with it. I was a little worried it would be tossed aside, but she said she loved it. It was apparently equally up there in her top two presents with her limited edition GHD straighteners that I got her. They cost a small fortune, so price wise, the watch was really worth it! All in all, the service from watchshop is second to none, but I can only give the watch an 8.5/10 purely because the branding on the watch back.
(reviewed 1 time)
Ladies Sekonda Watch 2234
Reviewed on 18th January 2017
(reviewed 1 time)
Ladies Sekonda Watch 2393
Reviewed on 14th January 2017
Reviewed by Missy Miss
The watch is even better in real life than on the screen. The only problem is the watch strap is too small. I do not usually have this problem. I have called customer services and they are sourcing more links.
(reviewed 1 time)
Ladies Sekonda Watch 2290
Reviewed on 31st December 2016
Reviewed by Mariana Costea
Wonderful watch,very fast arrived,very good quality and Im very happy with it.Thank you Watchshop 5 stars
(reviewed 1 time)
Mens Sekonda Chronograph Watch 1177
Reviewed on 30th December 2016
Reviewed by Milind Marathe
I purchased this as a gift for my father and he loved it!! Good value for money.. The website is simple to use. You can collect points to use on your purchases. The delivery time is excellent.
(reviewed 1 time)
Mens Sekonda Watch 1183
Reviewed on 30th December 2016
Reviewed by Paul Mullins
What can I say... What a piece of kit! I bought this watch for my Dad at Christmas and its never left his wrist! I cant help but ask my Dad every half hour what the time is just so I get the chance to see his face light up when he says to me Its quarter to four son... Moments like that are precious and ones Ill never forget. Top watch!
(reviewed 1 time)
Ladies Sekonda Watch 2161
Reviewed on 29th December 2016
Reviewed by David Heath
Like the striking look of watch, large facia with stand out features allround. The colour and beautiful face surround. My wife loves it cos it can be worn with any outfit she wears.
(reviewed 2 times)
Mens Sekonda Watch 1225
Reviewed on 28th December 2016
Reviewed by Zara
I bought this watch for my boyfriend, I was a bit nervous as to whether hed like it, as he is very fussy and likes very classy things! He absolutely loved the watch and wears it everyday, for such a reasonable price it looks so expensive. The gold detail in the face of the watch allows it to look so unique and the strap is strong expensive-looking silver. I did have to get the size adjusted for him but for such a reasonable price I didnt mind and most watches you buy online arent going to be the perfect size so it was to be expected. The Sekonda logo in the centre of the watch adds to the classy feel and overall this watch is outstanding!

(reviewed 1 time)