Sekonda
In 1966, Sekonda watches debuted in the UK. These Soviet-designed and manufactured timepieces quickly gained a reputation for quality, durability and function. At that point in time, having a reliable and trustworthy watch was essential; by buying a Sekonda watch, one could rest assured that it would last a long time and wouldn't leave them hanging. A subsequent relocation to Hong Kong allowed Sekonda to make their watches more fashionable and stylish; the watchmaker hasn't looked back since.

Enduring Popularity
Almost since its inception, Sekonda has enjoyed a great deal of popularity. The watchmaker has been the number one watch manufacturer in the UK since 1988, and it owes much of that popularity to the quality construction of its products, as well as their affordability. Sekonda watches are so reliable and favoured that out of the more than 1.6 million watches they've sold, less than 1% have ever been returned. People hold on to these watches thanks to their endurance, style and sophistication.

Hundreds of Choices
Unlike many watch brands, Sekonda is not devoted to one particular segment of the population. Instead, it offers an array of different categories and lines that appeal to people of many different ages and backgrounds. Sekonda's SEKSY line is geared toward fashion-conscious young women, while its ONE line is designed for men who want reliable, attractive timepieces.

Something for Children
Another thing that is often missing from a watch brand's repertoire are children's watches. Sekonda recognised the need for fashionable, fun watches for kids and has been producing them for many years now. From their lively Animated watches to their educational Time Teacher line, Sekonda's children's watches are unique ways to get kids into fine world of watches.

Ease of Use
All too often, watches are so complex that they are tiring to wear and confusing to use. Sekonda watches are wonderfully simple, and are easy enough for anyone to make sense of. At the same time, they never trade in their style to achieve their simplicity; these timepieces are consistently attractive and are always excellent accessories, no matter what kind of look you are trying to achieve.

Style Made Simple
Despite the fact that Sekonda has made hundreds of models of watches through the years, it's easy to track down just the right thing. That's because the watchmaker has thoughtfully grouped all of its different styles into clear, easy classifications. From basic watches to classy pieces that are meant for nights out on the town, it's a snap to find a Sekonda watch that will meet and exceed all of your expectations.

A History of Perfection
There is a reason that Sekonda watches have been the most popular in the UK for more than two decades: They are well designed and exhibit some of the finest quality in the industry. When you buy a Sekonda watch, you can rest assured that it is going to perform wonderfully for many years to come - and that it will look absolutely phenomenal while doing so.