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Sekonda: A History
Considering the fact that Sekonda watches have been the most popular watch brand in the UK since 1988, it's natural to wonder how and why it earned that impressive title. After all, competition in the world of timepieces is quite fierce; people have plenty of different options to choose from, even amid affordably-priced watches. While Sekonda's well-known affordability has long been one of its most important traits, the truth is that the brand emerged out of a tradition of topnotch craftsmanship and strict quality control guidelines. While those traits aren't necessarily sexy, they have served the brand well through the ages.

A Practical Beginning
During the 1960s, some of the best watches in the world were being produced and manufactured in Russia. At that time, Sekonda was manufacturing a large quantity of first-rate mechanical watches; not surprisingly, demand for these timepieces became quite strong. Eventually, they were being imported into the UK, where they spread like wildfire. It seemed as if everyone in the UK owned a Sekonda watch, and why not? They were well-designed, durable and reliable. However, Sekonda's appeal didn't end there - and its design didn't, either.

After a while, quartz movement was introduced. To facilitate this important development, Sekonda watches started being manufactured in Hong Kong. This switch also made it easier for Sekonda to develop more exciting and fashionable designs, which people were starting to demand. By 1988, Sekonda had earned its place as the top-selling watch brand in the UK. The sky seemed to be the limit for the company's success, and little needed to be done to keep its popularity intact. The combination of sturdy, reliable construction and stunning design enhanced Sekonda's image unlike anything else to date. Every fashionable person in the UK insisted on wearing the brand's timepieces.

A Revamped Image
Right around the time that Sekonda became the UK's best-selling watch brand, many other brands were getting in on the action, too. While people weren't viewing Sekonda's line unfavourably, they had many other options at their disposal. It was apparent that Sekonda had to switch things up in order to remain relevant - and popular. The result was SEKSY, a line of watches geared toward young, fashionable women that premiered in 2004. A similarly-themed gent's line, ONE, debuted the following year. A limited number of models was initially available, but both lines expanded their offerings quite quickly.

With its two new, modern fashion ranges, Sekonda was utterly relevant once more. Since then, SEKSY and ONE have graced the wrists of some of the most famous celebrities in the UK. Innovative advertising campaigns have propelled both lines to incredible levels of success; Sekonda is, without a doubt, back. They have managed to maintain their popularity by regularly revamping and refreshing the offerings in their SEKSY and ONE fashion ranges. That way, people can always rely on the brand to produce exciting new looks each and every year. Throughout it all, Sekonda's trademark reliability and durability have continued to impress those who are lucky enough to purchase their timepieces.

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Mens Sekonda Chronograph Watch 1228

Ladies Sekonda Editions Watch 2398

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 Prices around £40 (From £12 to £100)
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 The bestselling watch brand in the UK

Recently Reviewed Sekonda Watches

Ladies Sekonda Watch 4223
Reviewed on 22nd February 2017
Reviewed by Pauline
The product was exactly as it looked in the photo. I like that it looks like a bracelet as well as a watch and I think it looks very stylish without the stylish price. Overall I am very pleased with my purchase and would definitely recommend it.
(reviewed 1 time)
Ladies Sekonda Watch 2238
Reviewed on 15th February 2017
Reviewed by Nic
Lovely watch, well made and looks more expensive than it is. I had to take two links out for my wife and it was very easy to do. Watchshop were easy to buy from and gave me a tracking number so I could easily keep tabs on my order. 10/10 all round.
(reviewed 1 time)
Ladies Sekonda Editions Watch 2397
Reviewed on 26th January 2017
Reviewed by Garreth
Purchased this for my other half as part of her 21st birthday present, and had the idea of having it engraved on the back with a nice message for her. Was a bit disappointed to find that the back is branded and didnt have any space. Fortunately theres a nice space on the watch buckle, which allowed me to have it engraved. In my honest opinion I was a little shocked by the size of the watch once it arrived, it was a little smaller than I expected from the display image. But all in all, my other half loved it. She hadnt worn a watch in over 10 years, and she was over the moon with it. I was a little worried it would be tossed aside, but she said she loved it. It was apparently equally up there in her top two presents with her limited edition GHD straighteners that I got her. They cost a small fortune, so price wise, the watch was really worth it! All in all, the service from watchshop is second to none, but I can only give the watch an 8.5/10 purely because the branding on the watch back.
(reviewed 1 time)
Ladies Sekonda Watch 2234
Reviewed on 18th January 2017
(reviewed 1 time)
Ladies Sekonda Watch 2393
Reviewed on 14th January 2017
Reviewed by Missy Miss
The watch is even better in real life than on the screen. The only problem is the watch strap is too small. I do not usually have this problem. I have called customer services and they are sourcing more links.
(reviewed 1 time)
Ladies Sekonda Watch 2290
Reviewed on 31st December 2016
Reviewed by Mariana Costea
Wonderful watch,very fast arrived,very good quality and Im very happy with it.Thank you Watchshop 5 stars
(reviewed 1 time)
Mens Sekonda Chronograph Watch 1177
Reviewed on 30th December 2016
Reviewed by Milind Marathe
I purchased this as a gift for my father and he loved it!! Good value for money.. The website is simple to use. You can collect points to use on your purchases. The delivery time is excellent.
(reviewed 1 time)
Mens Sekonda Watch 1183
Reviewed on 30th December 2016
Reviewed by Paul Mullins
What can I say... What a piece of kit! I bought this watch for my Dad at Christmas and its never left his wrist! I cant help but ask my Dad every half hour what the time is just so I get the chance to see his face light up when he says to me Its quarter to four son... Moments like that are precious and ones Ill never forget. Top watch!
(reviewed 1 time)
Ladies Sekonda Watch 2161
Reviewed on 29th December 2016
Reviewed by David Heath
Like the striking look of watch, large facia with stand out features allround. The colour and beautiful face surround. My wife loves it cos it can be worn with any outfit she wears.
(reviewed 2 times)
Mens Sekonda Watch 1225
Reviewed on 28th December 2016
Reviewed by Zara
I bought this watch for my boyfriend, I was a bit nervous as to whether hed like it, as he is very fussy and likes very classy things! He absolutely loved the watch and wears it everyday, for such a reasonable price it looks so expensive. The gold detail in the face of the watch allows it to look so unique and the strap is strong expensive-looking silver. I did have to get the size adjusted for him but for such a reasonable price I didnt mind and most watches you buy online arent going to be the perfect size so it was to be expected. The Sekonda logo in the centre of the watch adds to the classy feel and overall this watch is outstanding!

(reviewed 1 time)