Sekonda Logo


SHOP NOW:       All Sekonda Watches (476)  |  Men's Sekonda Watches (185)  |  Ladies' Sekonda Watches (267)
Pages: About Sekonda Watches | Sekonda: A History

Sekonda: A History
Considering the fact that Sekonda watches have been the most popular watch brand in the UK since 1988, it's natural to wonder how and why it earned that impressive title. After all, competition in the world of timepieces is quite fierce; people have plenty of different options to choose from, even amid affordably-priced watches. While Sekonda's well-known affordability has long been one of its most important traits, the truth is that the brand emerged out of a tradition of topnotch craftsmanship and strict quality control guidelines. While those traits aren't necessarily sexy, they have served the brand well through the ages.

A Practical Beginning
During the 1960s, some of the best watches in the world were being produced and manufactured in Russia. At that time, Sekonda was manufacturing a large quantity of first-rate mechanical watches; not surprisingly, demand for these timepieces became quite strong. Eventually, they were being imported into the UK, where they spread like wildfire. It seemed as if everyone in the UK owned a Sekonda watch, and why not? They were well-designed, durable and reliable. However, Sekonda's appeal didn't end there - and its design didn't, either.

After a while, quartz movement was introduced. To facilitate this important development, Sekonda watches started being manufactured in Hong Kong. This switch also made it easier for Sekonda to develop more exciting and fashionable designs, which people were starting to demand. By 1988, Sekonda had earned its place as the top-selling watch brand in the UK. The sky seemed to be the limit for the company's success, and little needed to be done to keep its popularity intact. The combination of sturdy, reliable construction and stunning design enhanced Sekonda's image unlike anything else to date. Every fashionable person in the UK insisted on wearing the brand's timepieces.

A Revamped Image
Right around the time that Sekonda became the UK's best-selling watch brand, many other brands were getting in on the action, too. While people weren't viewing Sekonda's line unfavourably, they had many other options at their disposal. It was apparent that Sekonda had to switch things up in order to remain relevant - and popular. The result was SEKSY, a line of watches geared toward young, fashionable women that premiered in 2004. A similarly-themed gent's line, ONE, debuted the following year. A limited number of models was initially available, but both lines expanded their offerings quite quickly.

With its two new, modern fashion ranges, Sekonda was utterly relevant once more. Since then, SEKSY and ONE have graced the wrists of some of the most famous celebrities in the UK. Innovative advertising campaigns have propelled both lines to incredible levels of success; Sekonda is, without a doubt, back. They have managed to maintain their popularity by regularly revamping and refreshing the offerings in their SEKSY and ONE fashion ranges. That way, people can always rely on the brand to produce exciting new looks each and every year. Throughout it all, Sekonda's trademark reliability and durability have continued to impress those who are lucky enough to purchase their timepieces.

© WatchShop (A Trading Division of the Aurum Group Ltd) - do not copy without prior consent
Mens Sekonda Chronograph Watch 1228

Ladies Sekonda Editions Watch 2398

Sekonda Highlights:

 2 year guarantee
 Prices around £40 (From £12 to £100)
 Superb quality
 The bestselling watch brand in the UK

Recently Reviewed Sekonda Watches

Mens Sekonda Watch 1183
Reviewed on 30th December 2016
Reviewed by Paul Mullins
What can I say... What a piece of kit! I bought this watch for my Dad at Christmas and its never left his wrist! I cant help but ask my Dad every half hour what the time is just so I get the chance to see his face light up when he says to me Its quarter to four son... Moments like that are precious and ones Ill never forget. Top watch!
(reviewed 1 time)
Mens Sekonda Watch 1225
Reviewed on 28th December 2016
Reviewed by Zara
I bought this watch for my boyfriend, I was a bit nervous as to whether hed like it, as he is very fussy and likes very classy things! He absolutely loved the watch and wears it everyday, for such a reasonable price it looks so expensive. The gold detail in the face of the watch allows it to look so unique and the strap is strong expensive-looking silver. I did have to get the size adjusted for him but for such a reasonable price I didnt mind and most watches you buy online arent going to be the perfect size so it was to be expected. The Sekonda logo in the centre of the watch adds to the classy feel and overall this watch is outstanding!

(reviewed 1 time)
Mens Sekonda Watch 1185
Reviewed on 28th December 2016
(reviewed 1 time)
Ladies Sekonda Watch 4505
Reviewed on 27th December 2016
Reviewed by Danny
Perfect for my wifes needs and great for my budget. Well packaged and presented. Delivery was spot on.
(reviewed 1 time)
Mens Sekonda Watch 1146
Reviewed on 25th December 2016
Reviewed by Judy W
My 16 year old nephew is very pleased with this watch.
(reviewed 2 times)
Ladies Sekonda Watch 2119
Reviewed on 23rd December 2016
Reviewed by Mark
Good website, prompt delivery, competive prices.
(reviewed 1 time)
Ladies Sekonda Watch 2242
Reviewed on 22nd December 2016
Reviewed by Roger
Your service is excellent and choice of watches is also,wishing you all a very happy Christmas Roger
(reviewed 1 time)
Ladies Sekonda Watch 2276
Reviewed on 21st December 2016
Reviewed by soarindash123
Amazing quality, looks fabulous on. I wear it everywhere I go, very durable. The colour is perfect for my style.
(reviewed 1 time)
Ladies Sekonda Watch 2274
Reviewed on 21st December 2016
Reviewed by Julie Young
I love the watch, Comfy to wear and the face is beautiful.
(reviewed 1 time)
Ladies Sekonda Watch 2311
Reviewed on 20th December 2016
Reviewed by Steve
Great price great service
(reviewed 1 time)