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Sekonda: A History
Considering the fact that Sekonda watches have been the most popular watch brand in the UK since 1988, it's natural to wonder how and why it earned that impressive title. After all, competition in the world of timepieces is quite fierce; people have plenty of different options to choose from, even amid affordably-priced watches. While Sekonda's well-known affordability has long been one of its most important traits, the truth is that the brand emerged out of a tradition of topnotch craftsmanship and strict quality control guidelines. While those traits aren't necessarily sexy, they have served the brand well through the ages.

A Practical Beginning
During the 1960s, some of the best watches in the world were being produced and manufactured in Russia. At that time, Sekonda was manufacturing a large quantity of first-rate mechanical watches; not surprisingly, demand for these timepieces became quite strong. Eventually, they were being imported into the UK, where they spread like wildfire. It seemed as if everyone in the UK owned a Sekonda watch, and why not? They were well-designed, durable and reliable. However, Sekonda's appeal didn't end there - and its design didn't, either.

After a while, quartz movement was introduced. To facilitate this important development, Sekonda watches started being manufactured in Hong Kong. This switch also made it easier for Sekonda to develop more exciting and fashionable designs, which people were starting to demand. By 1988, Sekonda had earned its place as the top-selling watch brand in the UK. The sky seemed to be the limit for the company's success, and little needed to be done to keep its popularity intact. The combination of sturdy, reliable construction and stunning design enhanced Sekonda's image unlike anything else to date. Every fashionable person in the UK insisted on wearing the brand's timepieces.

A Revamped Image
Right around the time that Sekonda became the UK's best-selling watch brand, many other brands were getting in on the action, too. While people weren't viewing Sekonda's line unfavourably, they had many other options at their disposal. It was apparent that Sekonda had to switch things up in order to remain relevant - and popular. The result was SEKSY, a line of watches geared toward young, fashionable women that premiered in 2004. A similarly-themed gent's line, ONE, debuted the following year. A limited number of models was initially available, but both lines expanded their offerings quite quickly.

With its two new, modern fashion ranges, Sekonda was utterly relevant once more. Since then, SEKSY and ONE have graced the wrists of some of the most famous celebrities in the UK. Innovative advertising campaigns have propelled both lines to incredible levels of success; Sekonda is, without a doubt, back. They have managed to maintain their popularity by regularly revamping and refreshing the offerings in their SEKSY and ONE fashion ranges. That way, people can always rely on the brand to produce exciting new looks each and every year. Throughout it all, Sekonda's trademark reliability and durability have continued to impress those who are lucky enough to purchase their timepieces.


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Recently Reviewed Sekonda Watches

Mens Sekonda Chronograph Watch 3063
Reviewed on 7th December 2016
Reviewed by raytheham
Classy looking dress watch, would look even better with a matching rose gold strap
Excellent
(reviewed 1 time)
Ladies Sekonda Watch 2304
Reviewed on 7th December 2016
Reviewed by Chayil
I love the wristwatch. The colour and the stones on it are just simply classy. The packaging was perfect and it was delivered promptly.
Excellent
(reviewed 1 time)
Mens Sekonda Chronograph Watch 1088
Reviewed on 6th December 2016
Reviewed by t.jay
a must have
Excellent
(reviewed 1 time)
Mens Sekonda xpose Watch 1040
Reviewed on 6th December 2016
Reviewed by Michael
Good price, good watch
Excellent
(reviewed 1 time)
Mens Sekonda Chronograph Watch 1178
Reviewed on 6th December 2016
Reviewed by Alice Chilcott
Reasonabley priced stylish watch. Arrived the next day despite only using standard free delivery.
Excellent
(reviewed 1 time)
Mens Sekonda xpose Watch 1038
Reviewed on 5th December 2016
Reviewed by Didi
Very pleased with the watch it suits my needs perfectly. It is robust and the face of the watch and the hands are very clear.
Excellent
(reviewed 1 time)
Childrens Sekonda Watch 1039
Reviewed on 5th December 2016
Reviewed by NatD
Bought as a Christmas for our son so dont know what he thinks of it yet but it looks great and delivery was quick!
Excellent
(reviewed 2 times)
Ladies Sekonda Watch 2224
Reviewed on 5th December 2016
Reviewed by Mostafa
Great Product, timely delivery. A+
Excellent
(reviewed 2 times)
Ladies Sekonda Harmony Watch 2388
Reviewed on 5th December 2016
Reviewed by Leah
Lovely watch. Smaller than it looks
Excellent
(reviewed 1 time)
Ladies Sekonda Watch 2356
Reviewed on 30th November 2016
Reviewed by Agnieszka
Very nice watch. Great as a gift!
Excellent
(reviewed 1 time)