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Sekonda: A History
Considering the fact that Sekonda watches have been the most popular watch brand in the UK since 1988, it's natural to wonder how and why it earned that impressive title. After all, competition in the world of timepieces is quite fierce; people have plenty of different options to choose from, even amid affordably-priced watches. While Sekonda's well-known affordability has long been one of its most important traits, the truth is that the brand emerged out of a tradition of topnotch craftsmanship and strict quality control guidelines. While those traits aren't necessarily sexy, they have served the brand well through the ages.

A Practical Beginning
During the 1960s, some of the best watches in the world were being produced and manufactured in Russia. At that time, Sekonda was manufacturing a large quantity of first-rate mechanical watches; not surprisingly, demand for these timepieces became quite strong. Eventually, they were being imported into the UK, where they spread like wildfire. It seemed as if everyone in the UK owned a Sekonda watch, and why not? They were well-designed, durable and reliable. However, Sekonda's appeal didn't end there - and its design didn't, either.

After a while, quartz movement was introduced. To facilitate this important development, Sekonda watches started being manufactured in Hong Kong. This switch also made it easier for Sekonda to develop more exciting and fashionable designs, which people were starting to demand. By 1988, Sekonda had earned its place as the top-selling watch brand in the UK. The sky seemed to be the limit for the company's success, and little needed to be done to keep its popularity intact. The combination of sturdy, reliable construction and stunning design enhanced Sekonda's image unlike anything else to date. Every fashionable person in the UK insisted on wearing the brand's timepieces.

A Revamped Image
Right around the time that Sekonda became the UK's best-selling watch brand, many other brands were getting in on the action, too. While people weren't viewing Sekonda's line unfavourably, they had many other options at their disposal. It was apparent that Sekonda had to switch things up in order to remain relevant - and popular. The result was SEKSY, a line of watches geared toward young, fashionable women that premiered in 2004. A similarly-themed gent's line, ONE, debuted the following year. A limited number of models was initially available, but both lines expanded their offerings quite quickly.

With its two new, modern fashion ranges, Sekonda was utterly relevant once more. Since then, SEKSY and ONE have graced the wrists of some of the most famous celebrities in the UK. Innovative advertising campaigns have propelled both lines to incredible levels of success; Sekonda is, without a doubt, back. They have managed to maintain their popularity by regularly revamping and refreshing the offerings in their SEKSY and ONE fashion ranges. That way, people can always rely on the brand to produce exciting new looks each and every year. Throughout it all, Sekonda's trademark reliability and durability have continued to impress those who are lucky enough to purchase their timepieces.

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Mens Sekonda Watch 1506

Ladies Sekonda Watch 2560

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 2 year guarantee
 Prices around £40 (From £13 to £110)
 Superb quality
 The bestselling watch brand in the UK

Recently Reviewed Sekonda Watches

Mens Sekonda Chronograph Watch 1014
Reviewed on 18th November 2017
Reviewed by Rebecca
What a beautiful watch! Im sure my other half will love it as a birthday gift! The chronograph function is very easy to use, although the buttons are a bit stiff to push down and dont always reset automatically so have to do it manually. Other than that, whilst the leather strap looks to be stiff and uncomfortable, it is surprisingly supple and very easy to wear, with hole to fit a variety of wrist sizes even a narrow womans wrist. The large display is very easy to read, and the traditional colours brown, cream, black would fit into any outfit, even the most modern. Is a great watch for a gift which isnt going to break the bank! And is astonishingly great quality for the discounted price I paid definitely something i wasnt expecting.

(reviewed 1 time)
Mens Sekonda Watch 3890
Reviewed on 21st April 2017
Reviewed by Alan
Prefer this type of watch for work and when on beach holidays. Not big and bulky but feels good.
(reviewed 1 time)
Ladies Sekonda Gift Set Watch 2207G
Reviewed on 21st April 2017
Reviewed by Faz
Love the matching bracelet, necklace & earrings to the watch.
Very good
(reviewed 1 time)
Ladies Sekonda Watch 2202
Reviewed on 20th April 2017
Reviewed by mark
Excellent value for money, looks more expensive than it was and very fast delivery. Overall 5 star service.
(reviewed 1 time)
Ladies Sekonda Aurora Watch 2200
Reviewed on 13th April 2017
Reviewed by Cath
Lovley watch looks great on and you would think it was expensive
(reviewed 1 time)
Mens Sekonda Chronograph Watch 1226
Reviewed on 5th April 2017
Reviewed by Jake
Lovely looking watch, face is very well made. However strap is a bit cheap and keep getting arm hair caught in it.
Very good
(reviewed 1 time)
Ladies Sekonda Editions Watch 2398
Reviewed on 29th March 2017
Reviewed by Kevin Gibson
Looked exactly like the picture on the website. Was a present for my Mams birthday and she loved it! Speedy service too. Always use this site when looking for a watch.
(reviewed 1 time)
Ladies Sekonda Watch 2278
Reviewed on 8th March 2017
Reviewed by Andy
Very pleased with the product great quality for the price, delivery time excellent, will definitely use the watch shop again.
(reviewed 1 time)
Mens Sekonda Watch 1099
Reviewed on 4th March 2017
Reviewed by Robett
Quick efficient service, kept informed of order progress and delivered when stated. Good stylish watch meets my requirements of a day to day watchaikovsky.
(reviewed 1 time)
Ladies Sekonda Watch 2244
Reviewed on 1st March 2017
Reviewed by J
Lovely watch, comfortable. Strap easy to adjust. Perfect for everyday and evening
(reviewed 1 time)