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Established in Switzerland 1895, Rotary specialise in the design of stylish and affordable precision watches.

SHOP NOW:       All Rotary Watches (185)  |  Men's Rotary Watches (104)  |  Ladies' Rotary Watches (63)
Rotary Watches

Rotary watches are a unique mix of high quality timekeeping science with excellent value. Dating back to 1895, when Moise Dreyfuss took his Swiss watch making expertise and put it to work at his first factory in La Chaux de Fonds, today’s distinguished watch aficionado has the inimitable opportunity to wear a bona fide piece of Swiss precision on the wrist.

The fame of the Rotary watch spread quickly, and a short 12 years after starting up the factory, the time piece made its debut on British shores. Moise Dreyfuss continued to hone his watch making skill and in 1934 he introduced the shockproof watch that could withstand an unprecedented bit of abuse and still continue functioning at high accuracy levels.

Not surprisingly, the brand became so successful and famed for its reliability that Rotary became the official watch for members of the British Army. It was next to impossible to find a home where the Rotary brand was not known. Capitalizing on this extraordinary success, the watch makers soon captured other markets as well, most notably the emerging ladies’ watch market share.

Always one step ahead of the competition and eerily in tune with the needs and wants of the consumer, Rotary today features ladies’, gents’ and also unisex watches for any taste. Sapphirite glass, cut-out case backs and of course complete waterproof designs are just some of the hallmarks denoting the various editions of Rotary time pieces.

Various collections tip a hat to the individualized tastes of fashion-conscious consumers. For example, the ‘Precious Metals’ watches features 9- as well as 18ct gold and sterling silver in an attractive combination. The ‘Diamond Set Time’ collection exemplifies stylish variety with an extensive ladies’ selection of time pieces.

Examples of a very interesting collection are the unisex ‘Aquaspeed’ watches that are crafted with the athletic professional in mind. The design intertwines a professional appearance and high-class style with versatile instrumentation that fulfills the needs of even the most discriminating sports aficionados.

Of course, the flagship collection involves the various ‘Rotary Les Originales’ that hint at yesteryear’s impeccable designs and breathtaking beauty while incorporating today’s chronograph technology that still sets apart Rotary time pieces from the rest. Just as all the other watches by this manufacturer, this collection also features a number of styles that make it uniquely trendy and adaptable to wearers’ tastes.

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Mens Rotary Exclusive Skeleton Automatic Watch GS00627/05

Ladies Rotary Havana Watch LB05081/02

Rotary Highlights:

 2 year guarantee
 Prices around £190 (From £79 to £599)
 Established 1895 in Switzerland
 Swiss heritage is evident in their classic looking designs
 Nearly all models are waterproof
 One of the biggest selling and respected brands in the UK

Recently Reviewed Rotary Watches

Mens Rotary Swiss Made Legacy Day Date Watch GB90173/01
Reviewed on 13th December 2017
Reviewed by Ruth Young
Beautiful watch super value excellent service arrived A day after ordering
(reviewed 1 time)
Mens Rotary Swiss Made Legacy Dive Quartz Chronograph Watch GB90170/04
Reviewed on 29th September 2017
Reviewed by Dylan
After Searching around the website for hours on end for a watch, i finally came across this Rotary watch and it had me sold rather quickly. I was torn between the ocean blue colour and this black model as they are both really nice looking, but in the end i went with the black as it was smart looking and i got it for an amazing price. It arrived next day which i was very pleased with as i couldnt wait to get the watch on my wrist. Presentation: It arrived in a Simple yet elegant black rotary box with the watch inside resting around a white pillow underneath which you will find the manual and rotary guarantee/authenticity card. Look/Style: The watch looks stunning and the black and sliver combo look very attractive to the eye. The Dial with chronograph is simple and easy to read and the added date makes time and date keeping a breeze. The watch looks like a Quality time piece and does not look cheap in my opinion. This would be ideal for all types of wear, casual, dress, business and most importantly Diving! Design/Build: This Swiss Made Watch has a excellent build quantity and it is obvious that Rotary have used premium materials and components. It features a metal stainless steel watch band with a stealth looking clasp design, flat Sapphire glass covering the dial so it will never scratch, Unidirectional rotating bezel with a luxury ceramic insert, Unique sweep main timing hand with a red arrow tip. ISA Quartz chronograph movement with date. Lastly it comes with Rotarys Dolphin Standard certification so you can swim and dive all day with this watch. Watch Fit: When it arrived i had to remove some links as it was to big for my wrists. after adjusting it to my wrist size i got it to fit perfectly which felt really comfortable to wear. The watch face is also the perfect size not big and oversized like other watch but not small either. overall i would highly recommend this watch to anyone who wants a Quality, great looking watch.

(reviewed 1 time)
Mens Rotary Monaco Chronograph Watch GS05083/04
Reviewed on 24th August 2017
Reviewed by Jack
This is a fantastic watch, even better than I imagined, a concern of mine when buying was the leather strap but I can honestly say it the best quality leather Ive ever had on a watch, the features of the watch as described perfectly, the chronographs look and work great, the style of the watch is professional and smart/casual so Im able to wear it all-around, the silver hands and dials, not only look great but make it time easier to tell against the black watchface and the hint of red for the stopwatch feature is a nice and effective touch,

(reviewed 1 time)
Mens Rotary Canterbury Watch GS05062/02
Reviewed on 30th March 2017
Reviewed by ODonnell
Beautiful watch bought for sentimental reasons, website easy to use and the watch was obviously taken care of during shipping. The item arrived more quickly than anticipated which was a pleasant surprise.
(reviewed 1 time)
Mens Rotary Portland Watch GS02699/01
Reviewed on 5th March 2017
Reviewed by Irena
Beautiful classical watch for my husband. He was very please with his present.
(reviewed 1 time)
Mens Rotary Windsor Watch GB05308/03
Reviewed on 26th February 2017
Reviewed by Karen
Excellent watch and made to a very high standard as you would expect from Rotary. Very smart looking and it is a nice size face against the wrist. The face is very stylish and the bracelet is of a high standard. Bought as a present for the boyfriend and he loves it. Would definitely recommend this watch.
(reviewed 1 time)
Mens Rotary Automatic Watch GS00351/02/KIT
Reviewed on 19th February 2017
Reviewed by will21
This is a classic and tasteful watch but a bit chunkier than most, giving it a more assertive look. The face is clear and shows the day name - handy if you never know what day it is. A particularly cool feature is the glass back, so you can see the movement going inside when the watch is off your wrist. Its easy to adjust the date etc. and the watch comes with both a chocolate-brown strap and a black one. Lifetime guarantee is very reassuring. The downsides are that the rotor which operates the self-winding is quite noisy, making a slight rattle if you move your arm around, and so far mine is running a little fast. Overall its a superb value watch and The Watch Shop service was perfect.
(reviewed 1 time)
Mens Rotary Windsor Watch GS05309/01
Reviewed on 12th February 2017
Reviewed by J B Garton
Excellent value and service
(reviewed 1 time)
Mens Rotary Swiss Made Legacy Dive Automatic Watch GB90168/04
Reviewed on 5th February 2017
Reviewed by Andy Blanch
If you are looking for outstanding value in a dive watch, look no further! This watch is excellent. Really well made, and not too big like a lot of watches are these days. Being automatic means no more batteries which means it will remain waterproof. It has a lifetime gaurantee which gives peace of mind. Keeps excellent time, is very stylish, comfortable to wear, what more is there to say. Brilliant!!
(reviewed 2 times)
Mens Rotary Moonphase Watch GS05066/01
Reviewed on 5th February 2017
Reviewed by Tom
Lovely watch, looks even better in person than on the photographs. Little difficult setting the moonphase but there are plenty of sites and videos online that help with this.
(reviewed 1 time)