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Established in Switzerland 1895, Rotary specialise in the design of stylish and affordable precision watches.

SHOP NOW:       All Rotary Watches (327)  |  Men's Rotary Watches (171)  |  Ladies' Rotary Watches (134)
Rotary Watches

Rotary watches are a unique mix of high quality timekeeping science with excellent value. Dating back to 1895, when Moise Dreyfuss took his Swiss watch making expertise and put it to work at his first factory in La Chaux de Fonds, today’s distinguished watch aficionado has the inimitable opportunity to wear a bona fide piece of Swiss precision on the wrist.

The fame of the Rotary watch spread quickly, and a short 12 years after starting up the factory, the time piece made its debut on British shores. Moise Dreyfuss continued to hone his watch making skill and in 1934 he introduced the shockproof watch that could withstand an unprecedented bit of abuse and still continue functioning at high accuracy levels.

Not surprisingly, the brand became so successful and famed for its reliability that Rotary became the official watch for members of the British Army. It was next to impossible to find a home where the Rotary brand was not known. Capitalizing on this extraordinary success, the watch makers soon captured other markets as well, most notably the emerging ladies’ watch market share.

Always one step ahead of the competition and eerily in tune with the needs and wants of the consumer, Rotary today features ladies’, gents’ and also unisex watches for any taste. Sapphirite glass, cut-out case backs and of course complete waterproof designs are just some of the hallmarks denoting the various editions of Rotary time pieces.

Various collections tip a hat to the individualized tastes of fashion-conscious consumers. For example, the ‘Precious Metals’ watches features 9- as well as 18ct gold and sterling silver in an attractive combination. The ‘Diamond Set Time’ collection exemplifies stylish variety with an extensive ladies’ selection of time pieces.

Examples of a very interesting collection are the unisex ‘Aquaspeed’ watches that are crafted with the athletic professional in mind. The design intertwines a professional appearance and high-class style with versatile instrumentation that fulfills the needs of even the most discriminating sports aficionados.

Of course, the flagship collection involves the various ‘Rotary Les Originales’ that hint at yesteryear’s impeccable designs and breathtaking beauty while incorporating today’s chronograph technology that still sets apart Rotary time pieces from the rest. Just as all the other watches by this manufacturer, this collection also features a number of styles that make it uniquely trendy and adaptable to wearers’ tastes.

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Mens Rotary Moonphase Watch GS05066/01

Ladies Rotary Swiss Made Lucerne Midsize Quartz Watch LB90188/01/L

Rotary Highlights:

 Lifetime guarantee
 Prices around £190 (From £62 to £2406)
 Established 1895 in Switzerland
 Swiss heritage is evident in their classic looking designs
 Nearly all models are waterproof
 One of the biggest selling and respected brands in the UK

Recently Reviewed Rotary Watches

Mens Rotary Windsor Watch GB05301/01
Reviewed on 19th October 2016
Reviewed by ajax
Excellent Watch Love it
(reviewed 1 time)
Mens Rotary Exclusive Chronograph Watch GS00284/04
Reviewed on 6th October 2016
Reviewed by Tim
Watch looks and feels great. Comfortable. Decent price. The strap has lost on of its eyelets however Ito not hugely noticeable. \r\n\r\nWill still be looking into whether the strap is removable like a normal watch.
Very good
(reviewed 1 time)
Mens Rotary Windsor Watch GB05303/03
Reviewed on 22nd September 2016
Reviewed by Aaron
Very nice watch comfortable to wear, easy to set time and date. Good add to my collection
(reviewed 1 time)
Mens Rotary Swiss Made Kensington Quartz Watch GB90052/03
Reviewed on 21st September 2016
Reviewed by Anne Selwyn
I bought this watch for my husband for a Christmas present, so he isnt wearing it yet. He will do after Christmas. As for the watch, when I received it, it was packed very well. There wasnt any damage to the packaging. The watch was what I expected. It looks better in real life compared to some of the pictures that I have seen on the Internet. I like the watch. There are no scatches or marks on it that I can see. Thank you for all your help. Regards Anne
(reviewed 1 time)
Mens Rotary Mecanique Skeleton Automatic Watch GB05034/06
Reviewed on 19th September 2016
Reviewed by Emma
I cannot big this watch up enough it is stunning. I bought this as a special surprise for my partner and cant wait for him to open it, the detailing is so precise and the colours compliment eachother. It is a nice chunky weight aswel so if you like to feel like youv got something on then this watch is definitely the right choice especially if you want to stand out with having a nice piece of jewellery on because it looks stunning.
(reviewed 1 time)
Ladies Rotary Watch LB02917/02
Reviewed on 18th September 2016
Reviewed by Peter
Excellent service and no reason to believe the watch will be anything other than a perfect present
(reviewed 1 time)
Mens Rotary Chronograph Watch GS02730/05
Reviewed on 12th September 2016
Reviewed by Roland
This is my 3rd Rotary Watch in 47 years my first was for my engaged present and this last one for my 69 Birthday present. The best Watches ever.
(reviewed 2 times)
Mens Rotary Swiss Made Tradition Automatic Watch GB90161/02
Reviewed on 8th September 2016
Reviewed by Wilson
Really nice and classy watch very high quality looks brilliant
(reviewed 1 time)
Mens Rotary Avenger Chronograph Watch GB02730/05
Reviewed on 8th September 2016
Reviewed by Stephen Porter
Very happy with this watch and with the service provided by watch shop. I first saw the same watch for £64 more in John Lewis so watch shop were a third cheaper .
(reviewed 1 time)
Mens Rotary Mecanique Skeleton Automatic Watch GB05032/06
Reviewed on 3rd September 2016
Reviewed by Matt Jaggar
Looks and feels superb.
(reviewed 2 times)