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Established in Switzerland 1895, Rotary specialise in the design of stylish and affordable precision watches.

SHOP NOW:       All Rotary Watches (238)  |  Men's Rotary Watches (130)  |  Ladies' Rotary Watches (91)
Rotary Watches

Rotary watches are a unique mix of high quality timekeeping science with excellent value. Dating back to 1895, when Moise Dreyfuss took his Swiss watch making expertise and put it to work at his first factory in La Chaux de Fonds, today’s distinguished watch aficionado has the inimitable opportunity to wear a bona fide piece of Swiss precision on the wrist.

The fame of the Rotary watch spread quickly, and a short 12 years after starting up the factory, the time piece made its debut on British shores. Moise Dreyfuss continued to hone his watch making skill and in 1934 he introduced the shockproof watch that could withstand an unprecedented bit of abuse and still continue functioning at high accuracy levels.

Not surprisingly, the brand became so successful and famed for its reliability that Rotary became the official watch for members of the British Army. It was next to impossible to find a home where the Rotary brand was not known. Capitalizing on this extraordinary success, the watch makers soon captured other markets as well, most notably the emerging ladies’ watch market share.

Always one step ahead of the competition and eerily in tune with the needs and wants of the consumer, Rotary today features ladies’, gents’ and also unisex watches for any taste. Sapphirite glass, cut-out case backs and of course complete waterproof designs are just some of the hallmarks denoting the various editions of Rotary time pieces.

Various collections tip a hat to the individualized tastes of fashion-conscious consumers. For example, the ‘Precious Metals’ watches features 9- as well as 18ct gold and sterling silver in an attractive combination. The ‘Diamond Set Time’ collection exemplifies stylish variety with an extensive ladies’ selection of time pieces.

Examples of a very interesting collection are the unisex ‘Aquaspeed’ watches that are crafted with the athletic professional in mind. The design intertwines a professional appearance and high-class style with versatile instrumentation that fulfills the needs of even the most discriminating sports aficionados.

Of course, the flagship collection involves the various ‘Rotary Les Originales’ that hint at yesteryear’s impeccable designs and breathtaking beauty while incorporating today’s chronograph technology that still sets apart Rotary time pieces from the rest. Just as all the other watches by this manufacturer, this collection also features a number of styles that make it uniquely trendy and adaptable to wearers’ tastes.

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Mens Rotary Swiss Made Legacy Day Date Watch GB90173/01

Ladies Rotary Petite Watch LS05015/11

Rotary Highlights:

 Lifetime guarantee
 Prices around £160 (From £53 to £549)
 Established 1895 in Switzerland
 Swiss heritage is evident in their classic looking designs
 Nearly all models are waterproof
 One of the biggest selling and respected brands in the UK

Recently Reviewed Rotary Watches

Mens Rotary Swiss Made Windsor Quartz Watch GS90153/01
Reviewed on 10th January 2017
Reviewed by Rob
Absolutely superb item - very smart, exactly as depicted and great value for money. The day dial is in both French & English but sorted with a simple adjustment. The strap may be deemed a little cheap in comparison to the quality of the watch but a minor issue and will undoubtedly be replaced in due course anyway,
(reviewed 1 time)
Mens Rotary Ocean Avenger Watch GB02695/04
Reviewed on 29th December 2016
Reviewed by Natalie
the watch I ordered online only a few days before christmas for my boyfriends present. The watch arrived within 24 hours to the store which I asked it to be delivered to. Which was rather impressive due to the busiest time of the year for ordering online. The watch was delivered to a goldsmiths store which again had excellent customer service where my watch was waiting. The advisor sat me down, showed me the watch and guarantees etc and packaged it wonderfully to be given as a gift strait away. The watch is exactly as described and is beautifully shiny and works excellently. My boyfriend likes it so much woth rose gold strap and black clock face. The watch face is the right size for his wrist, that its not an overpowering size. Goldsmiths allowed us to go back free of charge to have the links adjusted to his size and to polish the watch after christmas with again, excellent service! Overall service and product are brilliant and I would purchase from here again!
(reviewed 1 time)
Ladies Rotary Swiss Made Lucerne Quartz Watch LB90158/02
Reviewed on 28th December 2016
Reviewed by Rach
Lovely watch, delicate but waterproof...I have small wrists so fitted well. Xx
(reviewed 1 time)
Mens Rotary Swiss Made Windsor Quartz Watch GB90153/05
Reviewed on 27th December 2016
Reviewed by alan bell
very happy with the watch quality at a reasonable price. looks good on. watch lab adjusted strap length for me
(reviewed 1 time)
Mens Rotary Moonphase Watch GS05065/01
Reviewed on 23rd December 2016
Reviewed by Sean
Watch was perfect. Extremely quick delivery. Outstanding service.
(reviewed 1 time)
Ladies Rotary Watch LS02919/41
Reviewed on 22nd December 2016
Reviewed by Sarah
Lovely watch, very smart, only issue is the numerals are in gold not black as the picture shows.
(reviewed 1 time)
Ladies Rotary Windsor Watch LB05305/07
Reviewed on 21st December 2016
Reviewed by Katie M
My late father purchased my very first Rotary watch in 1988. This was a gift for passing my exams. Now nearly 20 years later I have treated myself to this beautiful Rotary Windsor watch after passing my Teaching Certificate. I chose this watch because it is dressy enough to wear on an evening out with a little black dress yet also smart and practical to wear during the day for work. Finish....The smart silver bracelet, case and time marks look elegant. The subtle mother of pearl face very prettily catches the light with movement of the wrist. I really like the fact that this watch face also displays the date. However this little date window is quite small 2mm square so one has to look closely. There is no second hand which again I like because it emphasises the classic simplistic design. The square face measures just over 2cms square which is a nice size on my wrist. My wrist measures 16cms circumference. The watch looks strong and the quality is excellent. The bracelet metal feels smooth and hugs the wrist nicely. The fastening clasp at the back has a lovely finish and is almost invisible when locked in place...again nice feature. This watch does not snag clothing or catch on threads like a leather strap or cheaper metal watch might. There is no ticking noise either...which again I like. I did own a cheap watch which used to tick loudly and it drove me scatty at night. In a nutshell...Excellent quality, Solid and strong, versatile for any occasion. Not too dainty so one doesnt feel one has to treat it with Kidd gloves Excellent value for money compared to the other watches I looked at.
(reviewed 1 time)
Ladies Rotary Lucerne Watch LB05016/02
Reviewed on 20th December 2016
Reviewed by Cat Kola
To open up a parcel that you know will be beautiful is always exciting. Imagine how satisfying, when what you see revealed exceeds your expectations. The Rose 🌹 gold was delicate and refined. The bracelet was sophisticated and elegant. The lovely face showed off its subdued autumn sunset 🌇 glow. The number indicators and hands were finely crafted and beautifully proportioned. The size of the face in its entirety was perfect for my requirements. Functionally, the bracelet clasp slotted effortlessly into the receiving opening with a satisfying click. I am absolutely delighted with this outstanding timepiece and Wear it all the time.
(reviewed 1 time)
Ladies Rotary Windsor Watch LB05306/01
Reviewed on 20th December 2016
Reviewed by Christine
Lovely Rotary watch, watch shop got correct size for my wrist, delivery was the next day, my husband was so impressed that ordered a watch for himself

(reviewed 1 time)
Ladies Rotary Swiss Made Legacy Quartz Watch LB90173/06
Reviewed on 19th December 2016
Reviewed by RAY COX
Immaculate watch, immaculately gift wrapped and will be a perfect Christmas present for my wife.
(reviewed 1 time)