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Established in Switzerland 1895, Rotary specialise in the design of stylish and affordable precision watches.

SHOP NOW:       All Rotary Watches (228)  |  Men's Rotary Watches (123)  |  Ladies' Rotary Watches (88)
Rotary Watches

Rotary watches are a unique mix of high quality timekeeping science with excellent value. Dating back to 1895, when Moise Dreyfuss took his Swiss watch making expertise and put it to work at his first factory in La Chaux de Fonds, today’s distinguished watch aficionado has the inimitable opportunity to wear a bona fide piece of Swiss precision on the wrist.

The fame of the Rotary watch spread quickly, and a short 12 years after starting up the factory, the time piece made its debut on British shores. Moise Dreyfuss continued to hone his watch making skill and in 1934 he introduced the shockproof watch that could withstand an unprecedented bit of abuse and still continue functioning at high accuracy levels.

Not surprisingly, the brand became so successful and famed for its reliability that Rotary became the official watch for members of the British Army. It was next to impossible to find a home where the Rotary brand was not known. Capitalizing on this extraordinary success, the watch makers soon captured other markets as well, most notably the emerging ladies’ watch market share.

Always one step ahead of the competition and eerily in tune with the needs and wants of the consumer, Rotary today features ladies’, gents’ and also unisex watches for any taste. Sapphirite glass, cut-out case backs and of course complete waterproof designs are just some of the hallmarks denoting the various editions of Rotary time pieces.

Various collections tip a hat to the individualized tastes of fashion-conscious consumers. For example, the ‘Precious Metals’ watches features 9- as well as 18ct gold and sterling silver in an attractive combination. The ‘Diamond Set Time’ collection exemplifies stylish variety with an extensive ladies’ selection of time pieces.

Examples of a very interesting collection are the unisex ‘Aquaspeed’ watches that are crafted with the athletic professional in mind. The design intertwines a professional appearance and high-class style with versatile instrumentation that fulfills the needs of even the most discriminating sports aficionados.

Of course, the flagship collection involves the various ‘Rotary Les Originales’ that hint at yesteryear’s impeccable designs and breathtaking beauty while incorporating today’s chronograph technology that still sets apart Rotary time pieces from the rest. Just as all the other watches by this manufacturer, this collection also features a number of styles that make it uniquely trendy and adaptable to wearers’ tastes.

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Mens Rotary Exclusive Pilot Watch GS00649/19

Ladies Rotary Exclusive Multifunction Watch LS00329/41

Rotary Highlights:

 Lifetime guarantee
 Prices around £180 (From £63 to £599)
 Established 1895 in Switzerland
 Swiss heritage is evident in their classic looking designs
 Nearly all models are waterproof
 One of the biggest selling and respected brands in the UK

Recently Reviewed Rotary Watches

Mens Rotary Canterbury Watch GS05062/02
Reviewed on 30th March 2017
Reviewed by ODonnell
Beautiful watch bought for sentimental reasons, website easy to use and the watch was obviously taken care of during shipping. The item arrived more quickly than anticipated which was a pleasant surprise.
(reviewed 1 time)
Mens Rotary Portland Watch GS02699/01
Reviewed on 5th March 2017
Reviewed by Irena
Beautiful classical watch for my husband. He was very please with his present.
(reviewed 1 time)
Mens Rotary Windsor Watch GB05308/03
Reviewed on 26th February 2017
Reviewed by Karen
Excellent watch and made to a very high standard as you would expect from Rotary. Very smart looking and it is a nice size face against the wrist. The face is very stylish and the bracelet is of a high standard. Bought as a present for the boyfriend and he loves it. Would definitely recommend this watch.
(reviewed 1 time)
Mens Rotary Automatic Watch GS00351/02/KIT
Reviewed on 19th February 2017
Reviewed by will21
This is a classic and tasteful watch but a bit chunkier than most, giving it a more assertive look. The face is clear and shows the day name - handy if you never know what day it is. A particularly cool feature is the glass back, so you can see the movement going inside when the watch is off your wrist. Its easy to adjust the date etc. and the watch comes with both a chocolate-brown strap and a black one. Lifetime guarantee is very reassuring. The downsides are that the rotor which operates the self-winding is quite noisy, making a slight rattle if you move your arm around, and so far mine is running a little fast. Overall its a superb value watch and The Watch Shop service was perfect.
(reviewed 1 time)
Mens Rotary Windsor Watch GS05309/01
Reviewed on 12th February 2017
Reviewed by J B Garton
Excellent value and service
(reviewed 1 time)
Mens Rotary Swiss Made Legacy Dive Automatic Watch GB90168/04
Reviewed on 5th February 2017
Reviewed by Andy Blanch
If you are looking for outstanding value in a dive watch, look no further! This watch is excellent. Really well made, and not too big like a lot of watches are these days. Being automatic means no more batteries which means it will remain waterproof. It has a lifetime gaurantee which gives peace of mind. Keeps excellent time, is very stylish, comfortable to wear, what more is there to say. Brilliant!!
(reviewed 2 times)
Mens Rotary Moonphase Watch GS05066/01
Reviewed on 5th February 2017
Reviewed by Tom
Lovely watch, looks even better in person than on the photographs. Little difficult setting the moonphase but there are plenty of sites and videos online that help with this.
(reviewed 1 time)
Mens Rotary Swiss Made Legacy Quartz Watch GB90173/06
Reviewed on 4th February 2017
Reviewed by Ruth
Beautiful watch, elegant and stylish.
(reviewed 1 time)
Mens Rotary Swiss Made Legacy Quartz GMT Watch GB90172/04
Reviewed on 31st January 2017
Reviewed by Joe
Quality product. Sturdy, smart watch that goes above and beyond expectation. It holds up under all the swimming I do. No scratches so far & Ive caught it a few times. I love the simple clear design, no extra dials or buttons that are unnecessary. Fantastic
(reviewed 1 time)
Mens Rotary Swiss Made Tradition Automatic Watch GS90163/03
Reviewed on 30th January 2017
Reviewed by Trevor Busbridge
First class service , would use again no problems
(reviewed 1 time)