The first Lorus line of watches may have come out in 1982, but they inherit Seiko Watch Corporation's fine reputation for excellence. In 1881 Kintaro Hattori opened the watch shop K Hattori which became the clock shop, "Seikosha" or "House of Fine Workmanship." The first Seiko watches went into production starting in 1924. Seiko was responsible for the first quartz movement chronograph. Under the Lorus brand, they have sold over 120 million Lorus watches world wide.
Lorus watches blend style, reliability, and with affordability. Though lacking in sumptuous diamonds and fine solid gold, Lorus is designed as a good, fashionable watch that does not stress the pocketbook. Lorus excels by providing a large selection of styles from sporty to elegant in a variety of colors and materials. Lorus watch
cases come in stainless steel, titanium, PVD gold plated, plastic or resin. Straps can be leather, metal bracelet, plastic or resin. Lorus watches come in digital for easy, quick reading or more refined analog. Whatever your wardrobe or social situation, Lorus has a watch to match your mood.
Lorus watches come with a variety of features that make your watch more durable, no matter what you do while wearing it. So many watches today come with snap together cases. Lorus cases screw in for better shock resistance. Lorus faces are scratch resistant, which helps to minimize scrapes that can cloud the watch crystal. Additionally, Lorus watches are water resistant to 100 meters. All of this means that your Lorus will be there with you, no matter what you do.
The gentleman's line of Lorus watches exude a masculine strength that is not diminished by the designers' attention to fashion. Lorus men's watches can be comfortable with a jogging suit or under a business suit jacket. Many styles mix materials for a two-tone appearance. Faces have either the traditional round or rectangular dial. Colors are tastefully matched to the rest of the watch, which gives a cohesive appearance.
Lorus has put an equal amount of attention to detail in the ladies' line of watches
. Styles are graceful or sporty and fun. Watch band choices are similar to the men's line, but ladies can choose flirty fabric in addition to the leather, metal, or plastic choices. Traditional shapes lend themselves to the sporty or genteel, but Lorus designers have gone the extra mile, providing fun face shapes and colors to complement whimsical moods.