BCBG Max Azria Watches Celebrate the Feminine Side of Fashion
French fashion mogul Max Azria is the mind that conceived of BCBG Max Azria. The line is a global fashion powerhouse that attracts Hollywood greats and up and coming songstresses alike. Sharon Stone, Kate Winslet and a host of other celebrities have been seen walking the red carpets wearing the label. The latest product line in the making features the teamwork of Max Azria and Miley Cyrus.

His creations span all wardrobe needs from formal gowns over evening wear, handbags, swimwear and accessories -- including watches. What sets apart finery marked with the BCBG Max Azria label from its competitors is the exquisite nod to all things feminine. Not in the market to create a ‘bad girl’ image, the brand instead celebrates the softness of the feminine by occasionally pitting it against the hard lines of geometry.

Nowhere is their creative genius of BCBG Max Azria more apparent than in his ladies’ watches collection. Round watch faces find themselves surrounded by square casings. Most notably the Elite Watch line embraces this rather distinctive look. Concurrently the geometric square is softened by the rhinestone encrusted dial and the leather strap that features a snakeskin motif.

Another good example of this setup is the Visionare Watch. Its east-west style case provides the geometry of the rectangle, but the feminine white watch face with two-handed dial softens the appearance considerably. Gold accents on the leather band make the combination work for an ultra feminine appearance on any wrist.

Quite possibly a BCBG Max Azria flagship piece is the Releve Watch. This timepiece combines unapologetic drama with a sexy flair. Part and parcel of the Icon collection, it features a brass dial, stainless steel case and band, and an Icon chain link bracelet. Not surprisingly, accessorizing this watch with other elements of the designer’s label is simple. A rhinestone studded case completes the look.

Of course, the woman in need of a more pronounced timepiece will do well to check out the Plisse Watch from the Eclectic collection. This line of watches combines a forceful look with an individualized appearance. The satin ribbon strap softens the impact of the size. A dome crown – as opposed to a side wind – creates a unique appearance and functionality.

The watch face and strap colour-coordinate. As the beholder might have guessed, this is the kind of BCBG Max Azria fashion statement that defines the designer’s ability to create accessories for his varied looks that nonetheless combine with exceptional ease.