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The Intriguing Early History of Adidas
Many people believe that the name Adidas is an acronym that stands for "all day I dream about sports." This idea has been popularly passed around for many years, but it is utterly false. While it may be used that way nowadays, the truth is that the name Adidas actually stands for the name of the company's founder, Adi Dassler. There are many more very surprising and intriguing things about the origins and early history of this popular sports brands, though; if you own a high-quality Adidas watch, you may be interested to hear about the company's ties to the Olympics, World War II and Germany.

A Company is Born
The origins of Adidas can be traced back to 1924 Germany, when two brothers - Adi and Rudolf Dassler - began marketing shoes that they produced in their mother's wash kitchen. Adi had recently returned from service in World War I and was eager to find his way in the world. Although the pair managed to make some use of the area's then-unreliable electricity, they occasionally had to resort to pedaling stationary bikes in order to run their shoe-making equipment. Considering how prestigious the Adidas name is today, it's funny to imagine its humble beginnings.

Olympic Glory is Found
As the 1936 summer Olympics loomed on the horizon, Adi Dassler was savvy enough to realise what a huge deal it would be for their shoes to be featured during the event. Therefore, he loaded up a car with a selection of Adidas footwear and headed over to Berlin. There, he approached U.S. sprinter Jesse Owens about using his sports shoes. Ultimately, Owens became the first African-American sponsor; after winning four gold medals, Owens' participation with Adidas helped the brand take off. At that time, though, the shoes were still marketed under the Dassler brand name.

World War II Changes Everything
There's no question that the Second World War changed the course of human history. It also had a profound effect on the Dassler shoe enterprise. Both Adi and Rudolf were associated with the Nazi Party in Germany during those years. When Rudolf misunderstood a comment that Adi made while they all hid in a bomb shelter, a rift developed. Things intensified when the U.S. picked up Rudolf on suspicion of being a member of the Waffen SS. Rudolf was convinced that Adi had turned him in; the brothers split up.

The Adidas Name is Unveiled
Instead of giving up, Adi Dassler decided to continue his shoe enterprise. He renamed it "Adidas" - in honour of his first and last names - while Rudolf went on to found Ruda, which later became Puma. Although both brands ended up doing quite well, there's no question that Adidas became the more successful of the two. These days, Adidas has branched out far beyond footwear. Adidas watches are worn by many celebrities and other luminaries. Although Adi passed away several decades ago, his vision lives on in the impeccable quality and topnotch design of all Adidas products.

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Recently Reviewed Adidas Performance Watches

Adidas Performance Unisex Sprung Activity Tracker Alarm Chronograph Watch ADP3204
Reviewed on 23rd January 2017
Reviewed by Wayne
Great value for money. Delivery was swift. Always buy from Watchshop.
(reviewed 1 time)
Adidas Performance Unisex Sprung Activity Tracker Alarm Chronograph Watch ADP3201
Reviewed on 16th January 2017
Reviewed by Nathanael
I love the watch it is simple to use and tells you how many steps calories and how much distance youve done in the day. All I wanted for a much cheaper price
(reviewed 1 time)
Adidas Performance Unisex Sprung Activity Tracker Chronograph Watch ADP3220
Reviewed on 9th January 2017
Reviewed by Mike
the watch is very easy to set up with your basic personal data height, weight etc., although the instructions booklet is very limited. Havent yet worked out if the pace feature is able to be used to track pace or whether it is just a stopwatch that calculates your time per km/mile. Is good that you can quickly flick between calories/steps/distance to check activity.
Very good
(reviewed 2 times)
Adidas Performance Unisex Sprung Activity Tracker Chronograph Watch ADP3221
Reviewed on 6th January 2017
Reviewed by Michelle
Fantastic service and great watch. I purchase this watch for my nieces 18th birthday present,she is very athletic and it was just what she needed.
(reviewed 1 time)
Adidas Performance Unisex Duramo Alarm Chronograph Watch ADP3234
Reviewed on 9th December 2016
Reviewed by Gill
I bought this as a present for my husband who wanted a sporty watch.Its a lovely bright blue colour and the strap is adjustable so can be worn by anyone.
(reviewed 2 times)
Adidas Performance Unisex Sprung Activity Tracker Alarm Chronograph Watch ADP3189
Reviewed on 6th June 2016
Reviewed by Frank
Delivery spot on but the first watch I ordered was a Suunto lovely watch but it was already a return and did not work and no more in stock gutted,but apart from that it was a easy website to use and always kept a breast of your delivery.
Very good
(reviewed 2 times)
Adidas Performance Unisex Sprung Basic Alarm Chronograph Watch ADP3210
Reviewed on 21st December 2015
Reviewed by Anna
Good selection to choose from, simple to order, quick to deliver. The watch looks great, although is a gift so not yet used. Cannot fault the watchshop for an easy to use website and a swift delivery, thank you
(reviewed 2 times)
Adidas Performance Gents Questra Alarm Chronograph Watch ADP3135
Reviewed on 10th December 2015
Reviewed by coons
Service was quick, trackable and well coordinated. Im really happy of the service ive received.
(reviewed 2 times)
Adidas Performance Unisex Duramo Alarm Chronograph Watch ADP3184
Reviewed on 10th December 2015
Reviewed by Caz
Excellent value and fantastic speedy service will definitely recommend u and use u again thanks.
(reviewed 1 time)
Adidas Performance Ladies Alarm Chronograph Watch ADP3161
Reviewed on 3rd December 2015
Reviewed by Helen
Watch is fab, the face is a little bit bigger than I expected for a ladies watch, however great watch.
(reviewed 1 time)