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When it comes to watches, the Accurist brand speaks of both quality and style. Having been in business for over 60 years Accurist knows how to make a watch that fits any occasion.

SHOP NOW:       All Accurist Watches (374)  |  Men's Accurist Watches (164)  |  Ladies' Accurist Watches (182)
Pages: About Accurist Watches | Accurist - History and Models

Introducing Accurist

Accurist is a relative newcomer in the word of precision time pieces. Considering that a good many watchmakers’ beginnings date back to the 1800s, this company could be considered a newcomer in the terms of classical watch making. After all, the company’s origins date back to a very recent 1946, when Asher and Rebecca Loftus turned their property on London’s St. John Street into Ground Zero for the creation of a new line of watches that combined value with unrivalled quality.

Knowing that Swiss watches are the most reliable time pieces in the world, the founders of Accurist chose to only use Swiss watch making components in the manufacture of their products. Improving on a concept that other manufacturers had not dared to challenge, the company focused on highlighting its watches’ 21 Jewel lever movements – a step that was later copied by a wide array of competitors.

What sets Accurist apart from other watch makers is its aggressive foray into the younger consumer demographic. Once again drawing heavily on tradition but improving upon it for the modern age, the watchmakers appeal to progressive professionals and younger first-time watch buyers – consumers who are routinely underserved by the established competition.

Bridging the gap between high-end – and frequently prohibitively priced – once in a lifetime purchase watches and the much cheaper and far less accurate throw-away pieces, Accurist offers the precision of the former while rivaling the price of the latter. It relied on none other than perennial funnyman and British humor icon John Cleese to introduce the hip consumer to "Accur-ankle, Accu-wrist!"

Consumers who are ready to wear the Accurist brand that graced the wrists of the Beatles, Twiggy and Princess Anne will do well to check out the gents’ and ladies’ selections. Ever on the cutting edge of style, fashion and the up-and-coming generation’s craving for look and feel, the watches continuously change in design, material use and color choices.

Offering a nod to the current trend of unisex design, Accurist offers stainless steel bracelet designs intertwined with ceramic links. The traditionally-minded gent enjoys rose gold tones and a brown leather strap while the more avant-garde wearer will doubtlessly look to the stainless steel bracelet watch with layered dials.

Ladies have the option of reveling in old-world charm with a stylish gold tone semi-bangle wrist watch or show off a deep tan with a Swarovski crystals-studded silver bracelet with Mother of Pearl dial. Athletic females find the stainless steel unisex bracelet, multiple dials and combination of Swarovski crystals to be useful yet uniquely feminine at the same time.

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Mens Accurist Chronograph Watch 7152

Ladies Accurist Watch 8132

Accurist Highlights:

 2 year guarantee
 Prices around £100 (From £25 to £1500)
 British designed timepieces
 Great timekeeping quality
 One of the most popular brands in the UK

Recently Reviewed Accurist Watches

Mens Accurist Watch MB1161BO
Reviewed on 19th October 2016
Reviewed by Seds
Great watch looks good solid strap great service well kept upto date from ordering and arrived next day as promised top notch little disappointed that it didnt come in the box same as picture but hey ho 5 star :-
(reviewed 1 time)
Ladies Accurist London Watch 8078
Reviewed on 3rd October 2016
Reviewed by Bee
Such a lovely watch. I liked both belt and dial. Service and delivery was awesome and superfast.
(reviewed 1 time)
Ladies Accurist Watch 8090
Reviewed on 29th September 2016
Reviewed by Laura
Very happy with my purchase. This watch is elegant, stylish and light to wear whilst looking sophisticated with diamanté detail around the face. It has a mesh bracelet with adjustable strap which is great and makes one size fit all. My only concern was that as my wrist is so small 15cm that the excess strap which tucks underneath would be irritating, noticeable and uncomfortable but its not at all, much to my delight! When I ordered the watch I requested for it to be adjusted to fit my wrist size which was done and fits my dainty wrist perfectly! I was very pleased with the watch and service provided. I would definitely recommend this watch, its easy to read face and simple design get many complements. I will definitely recommended to friends and family. Absolutely fantastic service, Thank you.

(reviewed 1 time)
Ladies Accurist London Watch 8069
Reviewed on 26th September 2016
Reviewed by AMG
fast and efficient service with free delivery. needed this in a hurry for a birthday and very pleased with the purchase, watch was exactly what I had in mind and very pretty. tempted to buy myself something very soon from this site.
(reviewed 1 time)
Ladies Accurist London 9ct Gold Watch GD13223CH
Reviewed on 23rd September 2016
Reviewed by Sue Coleman
Excellent and fast service
(reviewed 1 time)
Ladies Accurist Chronograph Watch LB211GR
Reviewed on 18th September 2016
Reviewed by mysia
(reviewed 2 times)
Mens Accurist Watch 7084
Reviewed on 13th September 2016
Reviewed by Rhianna
Im so happy with the watch I bought my brother for his birthday and so is he! Its just how it looks in the picture and it feels and looks great when worn! This is the second time Ive purchased from watch shop and I will be returning here again! 100% recommend others to buy from here!
(reviewed 1 time)
Mens Accurist Watch 7100
Reviewed on 11th September 2016
Reviewed by Helen
Prompt delivery, good packaging, great response from person receiving as a gift
(reviewed 1 time)
Mens Accurist London Watch 7016
Reviewed on 9th September 2016
Reviewed by Kim
Excellent watch. Bought as a birthday present for my husband. He loves it
(reviewed 1 time)
Ladies Accurist Watch LB1495P
Reviewed on 8th September 2016
Reviewed by Jaz
Beautiful, petite and elegant. As advertised and pictured. Shiny and stands out. It goes very well with the existing set. Thanks,
(reviewed 2 times)