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When it comes to watches, the Accurist brand speaks of both quality and style. Having been in business for over 60 years Accurist knows how to make a watch that fits any occasion.

SHOP NOW:       All Accurist Watches (366)  |  Men's Accurist Watches (154)  |  Ladies' Accurist Watches (176)
Pages: About Accurist Watches | Accurist - History and Models

Introducing Accurist

Accurist is a relative newcomer in the word of precision time pieces. Considering that a good many watchmakers’ beginnings date back to the 1800s, this company could be considered a newcomer in the terms of classical watch making. After all, the company’s origins date back to a very recent 1946, when Asher and Rebecca Loftus turned their property on London’s St. John Street into Ground Zero for the creation of a new line of watches that combined value with unrivalled quality.

Knowing that Swiss watches are the most reliable time pieces in the world, the founders of Accurist chose to only use Swiss watch making components in the manufacture of their products. Improving on a concept that other manufacturers had not dared to challenge, the company focused on highlighting its watches’ 21 Jewel lever movements – a step that was later copied by a wide array of competitors.

What sets Accurist apart from other watch makers is its aggressive foray into the younger consumer demographic. Once again drawing heavily on tradition but improving upon it for the modern age, the watchmakers appeal to progressive professionals and younger first-time watch buyers – consumers who are routinely underserved by the established competition.

Bridging the gap between high-end – and frequently prohibitively priced – once in a lifetime purchase watches and the much cheaper and far less accurate throw-away pieces, Accurist offers the precision of the former while rivaling the price of the latter. It relied on none other than perennial funnyman and British humor icon John Cleese to introduce the hip consumer to "Accur-ankle, Accu-wrist!"

Consumers who are ready to wear the Accurist brand that graced the wrists of the Beatles, Twiggy and Princess Anne will do well to check out the gents’ and ladies’ selections. Ever on the cutting edge of style, fashion and the up-and-coming generation’s craving for look and feel, the watches continuously change in design, material use and color choices.

Offering a nod to the current trend of unisex design, Accurist offers stainless steel bracelet designs intertwined with ceramic links. The traditionally-minded gent enjoys rose gold tones and a brown leather strap while the more avant-garde wearer will doubtlessly look to the stainless steel bracelet watch with layered dials.

Ladies have the option of reveling in old-world charm with a stylish gold tone semi-bangle wrist watch or show off a deep tan with a Swarovski crystals-studded silver bracelet with Mother of Pearl dial. Athletic females find the stainless steel unisex bracelet, multiple dials and combination of Swarovski crystals to be useful yet uniquely feminine at the same time.

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Mens Accurist Greenwich edition Watch GMT102B

Ladies Accurist Watch LB1638P

Accurist Highlights:

 2 year guarantee
 Prices around £90 (From £27 to £960)
 British designed timepieces
 Great timekeeping quality
 One of the most popular brands in the UK

Recently Reviewed Accurist Watches

Ladies Accurist Watch LB1407P
Reviewed on 21st March 2017
Reviewed by Paul
A very nice watch: good quality and stylish. The face is only 20mm so its ideal for someone with a smaller wrist, and the bracelet is adjustable
(reviewed 1 time)
Mens Accurist Chronograph Watch 7103
Reviewed on 15th February 2017
Reviewed by peter
great looking, fantastic gold colour not too yellow not too red, fantastic suit classic watch
(reviewed 1 time)
Ladies Accurist Watch 8142
Reviewed on 14th February 2017
Reviewed by Polly
Just love this dainty watch which is like a piece of jewellery. Easy to fasten the strap . Keeps good time and works well with silver and gold.
(reviewed 1 time)
Mens Accurist London Chronograph Watch 7032
Reviewed on 10th February 2017
Reviewed by Fay Mitchell
Lovely looking watch bought for my grandsons 21st birthday i love the face of watch really classy and prompt delivery service
(reviewed 1 time)
Mens Accurist Pure Precision Sport Collection Automatic Watch MB912B
Reviewed on 7th February 2017
Reviewed by Mark Nicol
Nice simple watch elegant watch, feels heavy to pick up but once on the wrist the weight seems to disappear, only worn it a few times as its a special occasion kind of watch, very pleased with the purchase.

(reviewed 1 time)
Ladies Accurist Watch LB1405P
Reviewed on 3rd February 2017
Reviewed by Sue
I love my watch, it is an excellent fit and a good size. The watch looks more expensive than it was because of its gold coloured bracelet and pearl effect face.
(reviewed 1 time)
Ladies Accurist Watch 8139
Reviewed on 27th January 2017
Reviewed by Anita
Superb,practical product!
(reviewed 2 times)
Mens Accurist Chronograph Watch 7025
Reviewed on 16th January 2017
Reviewed by NPT
Great watch, feels really solid and looks expensive. Present for my father who loves it. Fantastic fast delivery too
(reviewed 1 time)
Mens Accurist Watch 7090
Reviewed on 10th January 2017
Reviewed by Thanh Duong
5 starts
(reviewed 2 times)
Accurist London Watch 8079
Reviewed on 8th January 2017
Reviewed by Suew
Really pleased with watch, very stylish and slick, the website very easy to use with a quick turnaround i.e. Order, payment and delivery.
(reviewed 1 time)