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When it comes to watches, the Accurist brand speaks of both quality and style. Having been in business for over 60 years Accurist knows how to make a watch that fits any occasion.

SHOP NOW:       All Accurist Watches (300)  |  Men's Accurist Watches (139)  |  Ladies' Accurist Watches (148)
Pages: About Accurist Watches | Accurist - History and Models

Introducing Accurist

Accurist is a relative newcomer in the word of precision time pieces. Considering that a good many watchmakers’ beginnings date back to the 1800s, this company could be considered a newcomer in the terms of classical watch making. After all, the company’s origins date back to a very recent 1946, when Asher and Rebecca Loftus turned their property on London’s St. John Street into Ground Zero for the creation of a new line of watches that combined value with unrivalled quality.

Knowing that Swiss watches are the most reliable time pieces in the world, the founders of Accurist chose to only use Swiss watch making components in the manufacture of their products. Improving on a concept that other manufacturers had not dared to challenge, the company focused on highlighting its watches’ 21 Jewel lever movements – a step that was later copied by a wide array of competitors.

What sets Accurist apart from other watch makers is its aggressive foray into the younger consumer demographic. Once again drawing heavily on tradition but improving upon it for the modern age, the watchmakers appeal to progressive professionals and younger first-time watch buyers – consumers who are routinely underserved by the established competition.

Bridging the gap between high-end – and frequently prohibitively priced – once in a lifetime purchase watches and the much cheaper and far less accurate throw-away pieces, Accurist offers the precision of the former while rivaling the price of the latter. It relied on none other than perennial funnyman and British humor icon John Cleese to introduce the hip consumer to "Accur-ankle, Accu-wrist!"

Consumers who are ready to wear the Accurist brand that graced the wrists of the Beatles, Twiggy and Princess Anne will do well to check out the gents’ and ladies’ selections. Ever on the cutting edge of style, fashion and the up-and-coming generation’s craving for look and feel, the watches continuously change in design, material use and color choices.

Offering a nod to the current trend of unisex design, Accurist offers stainless steel bracelet designs intertwined with ceramic links. The traditionally-minded gent enjoys rose gold tones and a brown leather strap while the more avant-garde wearer will doubtlessly look to the stainless steel bracelet watch with layered dials.

Ladies have the option of reveling in old-world charm with a stylish gold tone semi-bangle wrist watch or show off a deep tan with a Swarovski crystals-studded silver bracelet with Mother of Pearl dial. Athletic females find the stainless steel unisex bracelet, multiple dials and combination of Swarovski crystals to be useful yet uniquely feminine at the same time.

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Mens Accurist Watch 8192

Ladies Accurist Watch 8187

Accurist Highlights:

 2 year guarantee
 Prices around £100 (From £35 to £975)
 British designed timepieces
 Great timekeeping quality
 One of the most popular brands in the UK

Recently Reviewed Accurist Watches

Mens Accurist Watch 7046
Reviewed on 16th August 2017
Reviewed by Amit
This watch is good from the perspective of its price and also looks good after wearing the same. Design is good and the only thing I would like to highlight is the finishing colour of watch dial is not very precise or it seems like it is an intentional look but from my choice, I would like the dial to have smooth look.
(reviewed 1 time)
Ladies Accurist Necklace Gift Set Watch LB1213P
Reviewed on 1st May 2017
Reviewed by Dmac
Beautiful co ordinating set, bought as a gift for a 60th and she couldnt have been happier with it. Excellent quality.
(reviewed 1 time)
Accurist Chronograph Watch 7083
Reviewed on 8th April 2017
Reviewed by Harry
Beautiful watch, got this for my 21st yesterday. Had some links taken out and its perfect. This watch has a small face and suits slimmer wrists. It has a white face with rose gold hands and is very easy to read. The chronograph function works well and is a nice feature, though really its just for cosmetic value rather than function, but it rounds off the overall design. The clasp on the strap is really well made and feels secure on your wrist. Only worn this watch a few times but it already feels like an extention of my arm. Also as a side note, its really quiet! You cant hear any ticking at all, which is handy if it keeps you up at night!
(reviewed 1 time)
Mens Accurist GMT Chronograph Watch GMT322B
Reviewed on 3rd April 2017
Reviewed by Adam Gillett
I would offer this watch 8/10 overall. This Watch is a very interesting piece. Only 2000 of each type of the GMT commemoration pieces are available. The strap of the watch is very nice, there is a fancy clasp system which takes some setting up, and seems relatively flimsy, however it works for now and straps are replaceable so not the end of the world, 7/10 here. The watch itself is very impressive, grand complication is no understatement. Setting up is not too difficult, expect to spend half an hour on it, many of the functions will need setting twice, but the instructions are clear, and all the buttons operate nicely except the moon phase setup button which requires a small pin/needle however this is something that does not require doing often so not really a fault. The normal buttons do have some play in them, and this is a shame as in all other respects the watch does a good job of being a high quality item. The other minor grievances are that the chime is an electronic speaker, but this is a very nice tone, and can be set separately to the time displayed on the face, allowing the watch to tell the time in 2 time zones, a nifty feature that makes this gimmic quite useful! However this function cannot be used as an alarm, despite implying on the website that it can be. The watch has another small annoyance in that the hand one would suspect to display seconds does not, it only displays seconds for the chronograph the second hand for the actual time is displayed in the far right dial! This is just a personal preference however. If you want a complicated watch I would definitely recommend this one, for the price and features it is unbeatable, it is a shame that the buttons are a little on the poor side but this is a 200 pound watch, not a 2000 pound watch. It gives an impression of a very nice watch, and in terms of looks I would buy it over many many more expensive rivals. Its no Patek Philippe by any means but then its not anything like the price! The Sapphire glass is a comforting feature knowing your purchase wont get scratched in the first week is always a bonus! Due to the small imperfections this watch cannot get a full 10/10 but I would happily give it 8/10, and with a nicer strap would happily give 9/10, it is nothing short of a miracle Accurist have created this timepiece at this price!
(reviewed 1 time)
Mens Accurist Chronograph Watch MB641
Reviewed on 31st March 2017
Reviewed by Suzie
The watch arrived really quickly and customer services were great at communicating when I had questions following the sale.

(reviewed 1 time)
Ladies Accurist London Watch 8007
Reviewed on 27th March 2017
Reviewed by Sean
Watch was a birthday present. Ordered online and collected in store Goldsmiths, Leeds. Delivery prompt, collection easy, fitting free in store in minutes. Would recommend.
(reviewed 1 time)
Ladies Accurist Watch LB1407P
Reviewed on 21st March 2017
Reviewed by Paul
A very nice watch: good quality and stylish. The face is only 20mm so its ideal for someone with a smaller wrist, and the bracelet is adjustable
(reviewed 1 time)
Mens Accurist Chronograph Watch 7103
Reviewed on 15th February 2017
Reviewed by peter
great looking, fantastic gold colour not too yellow not too red, fantastic suit classic watch
(reviewed 1 time)
Ladies Accurist Watch 8142
Reviewed on 14th February 2017
Reviewed by Polly
Just love this dainty watch which is like a piece of jewellery. Easy to fasten the strap . Keeps good time and works well with silver and gold.
(reviewed 1 time)
Mens Accurist London Chronograph Watch 7032
Reviewed on 10th February 2017
Reviewed by Fay Mitchell
Lovely looking watch bought for my grandsons 21st birthday i love the face of watch really classy and prompt delivery service
(reviewed 1 time)