CASIO WATCHES

With the launch of its first watch in 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatch, Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month - not to mention a.m. or p.m., and the day of the week.

It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due to the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world's first digital watch with an automatic calendar. The CASIOTRON won acclaim as a ground-breaking product that represented a complete departure from the conventional wristwatch.

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Casio Watches

G-Shock



A 10-year battery life, 10 bar water resistance and 10 metre dropping resistance were the three requirements of the 'Triple 10' concept that led to the development of G-Shock's rugged shape and robust styling.

The original shock resistant watch, G-Shock has continued its unrestrained evolution while retaining its unique structure since 1983. Shop The Collection   

Casio Watches

Baby-G



Developed as a tough watch for women, Baby-G has inherited the spirit of G-Shock, the watch that established the "tough watch" category. Not just tough, not just cool. Baby-G provides innovative functions and a unique individuality that support active women in every aspect of their daily lives, in a wide range of feminine designs and colour variations. Shop The Collection   

Casio Watches

Edifice



Analogue watches that evoke a sense of velocity and motorsports inspired energy, Edifice offers a variety of timepieces with high-tech timing features, solar power and Wave Ceptor radio controlled technology for precision time-keeping. Shop The Collection   

Casio Watches

Bluetooth



The pinnacle of Casio's technology, these watches from both G-Shock and Edifice ranges use low power Bluetooth technology to pair with your smartphone, and update their timekeeping, not to mention controlling your music on specific models. Shop The Collection   

Casio Watches

Masters of G Black X Gold Collection



The Masters of G are renowned for their resistance to the elements. This collection gives them a strong visual highlight with matte black and gold details, while still retaining the G-Shock toughness. Shop The Collection   

Casio Watches

Oceanus



The pinnacle of Casio's technology, these watches from both G-Shock and Edifice ranges use low power Bluetooth technology to pair with your smartphone, and update their timekeeping, not to mention controlling your music on specific models. Shop The Collection   

Casio Watches

Retro Collection



Vintage aficionados go for the classic retro watch - a bold reworking of the F-91 from the Colour Collection or the gold and silver digital watches beloved by fashionistas. These simple metal and resin watches feature an LED enabled digital display, providing time, date and stopwatch functionality as well as an adjustable clasp fastening. Shop The Collection   

Casio Watches

Sheen



Designed with the modern woman in mind, the Sheen range provides an everyday elegance, combining functionality with beauty.

The Sheen line is comprised of 4 different ranges; Metallics, Reflections, Gold and Classic. Shop The Collection   

Casio Watches

Pro Trek



Pro Trek is built for the explorers, who brave the great outdoors. With high tech compasses, altimeters and barometers, as well as Tough Solar and Waveceptor radio controlled time keeping on some models. Shop The Collection