HIP HOP WATCHES

Livin' Large with a Hip Hop Watch

The time was the 1970s; the place was the Bronx in New York (USA); the movement was all about the beat and the MC and DJ were the kings. Percussion tracks were picked off from popular songs and spun into new rap songs blending rhythm, rhyme and reason. ‘Beatboxing’ was born as a new music genre when artists created rhythms, percussion beats, instrumental tones or other musical sounds using their voices and hands against their bodies in lieu of the boombox-generated music.

The new beat demanded a new style of dance and break dancing became the frenzy. This intensely acrobatic and free style dance took the world by storm and emulated the competitive spirit among inner city youths. It was common to see break dancing competitions break out anywhere there was a beat and an audience.

Bright colourful graffiti writing became the popular art of the day and promoted the ‘gangsta’ symbolism. Commercial art adopted this urban pop style and the movement became a fixture of American pop culture.

Branding was the focus of all those in the hip hop lifestyle. Fashion was wildly varied but athletic gear and popular athletic company logos became the norm. Clothing ranged from simple plain neutral colored shirts and pants to wildly vibrant hooded sweatshirts adorned with oversized or flashy iconic jewellery.

If you're looking for a watch reminiscent of the Hip Hop era where musical expression and artistic creativity was ‘flv’ or ‘looking good’, then we have the watch for you! Available in a wide range of bold colors, these watches are as individual as you. Owning a jewellery item of Urban-inspired art allows you to wear a piece of the inner-city Hip Hop cultural movement.

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