BRAUN WATCHES

Braun Watches

There's a lot of variety in the world of designer watches. There are even designer watches for people who have grown tired of designer watches. Braun watches provide relief from the endless parade of tourbillons, lunar phase dials and leap year indicators that sometimes clutter this field. Their timepieces are clean and simple, elegant in their lack of complication.

Braun Time is a division of Braun GmbH, one of the top appliance companies in the world. Germany experienced a renaissance in industrial design in the years following WWII, and Braun was a big part of it. Their record players, radios, coffee maker, razors and other items were instant icons of household design. By the time the company went into making timepieces in 1971, it already had a long tradition of excellence and innovation.

That tradition still shows in the creations of Braun Time. These watches are elegant in their simplicity, perfect examples of functionality. There is no attempt at decoration in the usual sense. The analogue dials are wide and uncomplicated with slim hands and plain hour markers. They are white, grey or black. The digital models are equally simple, the numbers displayed against an undecorated rectangular face. On some models there is a date window or a small second hand.

One might be tempted to call these watches stark or plain, but there is something in their unabashed utilitarianism that is appealing to the eye. The long success of Braun Time is partially a testament to the legendary reliability of the watches, but they also have their own kind of style. There is something in these unadorned dials and clean markings that catches the eye more than a fancier design would. The deliberate rejection of ostentatiousness shown in all Braun's creations has won them admiration and respect all over the world.

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